The Real ROI of Branding: 5 Signs

January 4, 2017 // Justin Foster // 1 Comments // Posted in 21st Century Branding
By Emily Soccorsy + Justin Foster “Brand” and “branding” can often be a bit esoteric — even for brand geeks like us (not to be confused with band geeks, of […]

Are You an Awake Leader?

  By Emily Soccorsy + Justin Foster We often get the question, “who do you work with?” Most times, the questioner expects us to list off an industry, a company […]

How to Pass the Brand Test and Build Your Personal Brand: 3 Tips to Help You Earn an A+

By Emily Soccorsy, co-founder You’re being tested. Every single day — potentially at every hour. Your words, your behavior, your veracity. Who you say you are, what you say you […]

A Strong Brand Solves a Thousand Business Problems

November 10, 2016 // Emily // No Comments // Posted in 21st Century Branding
By Emily Soccorsy + Justin Foster “I can’t work on my brand right now, I have business problems to deal with.” “The goals for the business aren’t important or relevant […]

The One Surefire Way Your Content Will Be Consumed

November 1, 2016 // Emily // No Comments // Posted in 21st Century Branding // ,
By Jennifer Lawhead – Chief of Content Many organizations, especially in the last several years, have jumped on the content marketing bandwagon. Using content as a way to engage, educate […]

Stop Waiting for the World to Tell You What Your Brand Is

October 13, 2016 // Emily // No Comments // Posted in 21st Century Branding // , ,
  By Emily Soccorsy + Justin Foster Stop waiting for the world to tell you what your brand is. It’s never going to happen. Not really. We are so reactionary […]

Nobody Cares About Your Brand EP01 – Self Awareness

October 10, 2016 // Emily // No Comments // Posted in Podcast
Welcome to Episode 01 of the  Nobody Cares About Your Brand Podcast – “Self Awareness.” Your brand is about you. Learn the three things you have immediate control over to […]

‘I’m Different And That’s Bad:’ The Lie That Stops You From Being a Brand

3 Practices to Get Weird By Emily Soccorsy + Justin Foster Being different is no bueno. Of course, you don’t consciously think that! But that’s what your mind is often […]

Why I No Longer Use FUD

September 7, 2016 // Emily // 4 Comments // Posted in Beliefs-Based Branding
Originally posted on LinkedIn by Justin Foster  Fear. Uncertainty. Doubt. FUD. Tapping into this part of the human psyche is as old as the human race. It is the foundation […]

An Open Letter

August 30, 2016 // Emily // No Comments // Posted in 21st Century Branding
An Open Letter Dear business owners, entrepreneurs and CEOs: We are writing this letter to tell you this: your brand is not what you think it is. Branding is not […]
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