Synthesis Episode 2: Being an Agent for Change, A Conversation with Rose Fass

EPISODE 2: Rose Fass, CEO of Fassforward, Agent for Transformation LISTEN HERE   Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and […]

How do I monetize my talents?

Hurray! You’ve realized we’re not just nutty spiritualists waiting for the clouds to part and money to fall like a tender rain. We are unabashed capitalists. Free marketeers. Supporters of […]

Compassion makes branding better

You might not think compassion has much to do with branding. We don’t like to disagree. Actually, that’s not true. We do like to disagree. (See what we did there?) […]

I’m ready to tell my story. Where do I start?

First, congratulations to you. You’ve discovered the work that’s behind you is not the work that’s in front of you. It’s not your life’s work. It’s not what lies at […]

How do we create a market position?

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Like “authenticity,” “story” and […]

We do retreats. Do you?

We never used to retreat this much. Ever. (In fact, Justin thought retreats were kind of lame.)   But in building a virtual team and working from far-flung corners of […]

Who the heck is my target audience?

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Let’s start with this […]

Change: Why Not Love It?

Leaders who have yet to embrace change are at a distinct disadvantage. Those who fear change they do not understand very well may be opting out of modern business. Read: […]

Why is marketing so overwhelming?

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Marketing is overwhelming. What […]

What Makes My Brand Truly Different?

“How Do I Know What Makes My Brand Truly Different?” Editor’s Note: The questions you don’t ask could hold the inspiration you need to finally take action. As this year […]
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