How do we create a market position?

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Like “authenticity,” “story” and […]

We do retreats. Do you?

We never used to retreat this much. Ever. (In fact, Justin thought retreats were kind of lame.)   But in building a virtual team and working from far-flung corners of […]

Who the heck is my target audience?

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Let’s start with this […]

Change: Why Not Love It?

Leaders who have yet to embrace change are at a distinct disadvantage. Those who fear change they do not understand very well may be opting out of modern business. Read: […]

Why is marketing so overwhelming?

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Marketing is overwhelming. What […]

What Makes My Brand Truly Different?

“How Do I Know What Makes My Brand Truly Different?” Editor’s Note: The questions you don’t ask could hold the inspiration you need to finally take action. As this year […]

What Does My Mission Have To Do With My Business?

“You talk a lot about mission. But what does my mission have to do with my business or my career?” Editor’s Note: The questions you don’t ask could hold the […]

Re-Branded? Not Unless You’ve Done These 5 Things

July 28, 2017 // Justin Foster // No Comments // Posted in 21st Century Branding
  By Emily Soccorsy + Justin Foster   When people tell us they’ve been through a re-brand, first we get excited. Then we get curious. Then we ask what the […]

Marketers: You’re Not Directing, You’re Drifting

July 10, 2017 // Justin Foster // No Comments // Posted in 21st Century Branding
As directors of marketing, we are mistakenly under the impression that we are actually directing marketing. The truth is, directors of marketing are often seen as marketing order takers. They […]

Putting Silliness on the Schedule

What fun does for productivity, collaboration + brand This interview with Cat Weise, Root + River Chief of Staff, delves into the idea of light-heartedness and its power in the […]
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