The Real ROI of Branding: 5 Signs

January 4, 2017 // Justin Foster // 1 Comments // Posted in 21st Century Branding
By Emily Soccorsy + Justin Foster “Brand” and “branding” can often be a bit esoteric — even for brand geeks like us (not to be confused with band geeks, of […]

Are You an Awake Leader?

  By Emily Soccorsy + Justin Foster We often get the question, “who do you work with?” Most times, the questioner expects us to list off an industry, a company […]

How to Pass the Brand Test and Build Your Personal Brand: 3 Tips to Help You Earn an A+

By Emily Soccorsy, co-founder You’re being tested. Every single day — potentially at every hour. Your words, your behavior, your veracity. Who you say you are, what you say you […]

A Strong Brand Solves a Thousand Business Problems

November 10, 2016 // Emily // No Comments // Posted in 21st Century Branding
By Emily Soccorsy + Justin Foster “I can’t work on my brand right now, I have business problems to deal with.” “The goals for the business aren’t important or relevant […]

The One Surefire Way Your Content Will Be Consumed

November 1, 2016 // Emily // No Comments // Posted in 21st Century Branding // ,
By Jennifer Lawhead – Chief of Content Many organizations, especially in the last several years, have jumped on the content marketing bandwagon. Using content as a way to engage, educate […]

Stop Waiting for the World to Tell You What Your Brand Is

October 13, 2016 // Emily // No Comments // Posted in 21st Century Branding // , ,
  By Emily Soccorsy + Justin Foster Stop waiting for the world to tell you what your brand is. It’s never going to happen. Not really. We are so reactionary […]

‘I’m Different And That’s Bad:’ The Lie That Stops You From Being a Brand

3 Practices to Get Weird By Emily Soccorsy + Justin Foster Being different is no bueno. Of course, you don’t consciously think that! But that’s what your mind is often […]

An Open Letter

August 30, 2016 // Emily // No Comments // Posted in 21st Century Branding
An Open Letter Dear business owners, entrepreneurs and CEOs: We are writing this letter to tell you this: your brand is not what you think it is. Branding is not […]

5 Ways Your Ego Might Be Making You a Terrible Marketer

August 16, 2016 // Emily // No Comments // Posted in 21st Century Branding // , ,
By Emily Soccorsy + Justin Foster Your ego has served you well in building your business. (We define ego as the mind part of you, the one that is constantly […]

Don’t Let the Magic Die: Sexy Talk Marketing

July 15, 2016 // Emily // No Comments // Posted in 21st Century Branding
By Emily Soccorsy + Justin Foster We’ve recently been working with a Fortune 50 company to help them communicate a critical business strategy that required some sensitivity and intentional language […]
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