‘I’m Different And That’s Bad:’ The Lie That Stops You From Being a Brand

3 Practices to Get Weird By Emily Soccorsy + Justin Foster Being different is no bueno. Of course, you don’t consciously think that! But that’s what your mind is often […]

An Open Letter

August 30, 2016 // Emily + Justin // No Comments // Posted in 21st Century Branding
An Open Letter Dear business owners, entrepreneurs and CEOs: We are writing this letter to tell you this: your brand is not what you think it is. Branding is not […]

5 Ways Your Ego Might Be Making You a Terrible Marketer

August 16, 2016 // Emily + Justin // No Comments // Posted in 21st Century Branding // , ,
By Emily Soccorsy + Justin Foster Your ego has served you well in building your business. (We define ego as the mind part of you, the one that is constantly […]

Don’t Let the Magic Die: Sexy Talk Marketing

July 15, 2016 // Emily + Justin // No Comments // Posted in 21st Century Branding
By Emily Soccorsy + Justin Foster We’ve recently been working with a Fortune 50 company to help them communicate a critical business strategy that required some sensitivity and intentional language […]

How Being a Soulful Leader Boosts Your Brand

By Emily Soccorsy + Justin Foster There are a lot of business people who balk at the use of the term “soul.” They think it has no place in the […]

You Don’t Want to Be Different

June 9, 2016 // Emily + Justin // No Comments // Posted in 21st Century Branding
By Emily Soccorsy + Justin Foster You say you want to be different. You say you want to stand out from the crowd. You say you want to be bold. […]

5 Signs Your Business is Having a Midlife Crisis

Originally posted on AllBusiness. Art credit: Drew Dernavich By Emily Soccorsy and Justin Foster Midlife crises are fairly easy to recognize in others, but they’re often not so easy to recognize in […]

5 Simple Ways to Improve Your Brand in One Day

May 11, 2016 // Justin Foster // No Comments // Posted in 21st Century Branding
  By Emily Soccorsy and Justin Foster We both love mornings. They bring with them the promise of the day, the hope of a new habit or opportunity. And great […]

Justin Foster Interview on The Complete Leader Podcast

May 10, 2016 // Justin Foster // No Comments // Posted in 21st Century Branding
root + river co-founder Justin Foster was recently interviewed by Dale Dixon for The Complete Leader podcast. Justin was interviewed on the root + river philosophy that “Leading is Branding.” […]

Mind Over Message: Why Sadness, Stubbornness & Staleness Stick Around

By Emily Soccorsy + Justin Foster The most stubborn remnant of 20th century thinking is that you can move people by moving their brains. And that messaging is merely an […]
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