How much money should I spend on marketing?

As little as possible, mate. Surprised? You’ve been taught to believe that marketing is a cost center. You’ve been trained to think that when you invest in marketing you are […]

What does culture have to do with brand?

We are five years into the Human Age. In the 21st century, leaders must go beyond taking care of their people to embodying a new level of caring for people. […]

Synthesis Episode 2: Being an Agent for Change, A Conversation with Rose Fass

EPISODE 2: Rose Fass, CEO of Fassforward, Agent for Transformation LISTEN HERE   Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and […]

How do I monetize my talents?

Hurray! You’ve realized we’re not just nutty spiritualists waiting for the clouds to part and money to fall like a tender rain. We are unabashed capitalists. Free marketeers. Supporters of […]

Compassion makes branding better

You might not think compassion has much to do with branding. We don’t like to disagree. Actually, that’s not true. We do like to disagree. (See what we did there?) […]

I’m ready to tell my story. Where do I start?

First, congratulations to you. You’ve discovered the work that’s behind you is not the work that’s in front of you. It’s not your life’s work. It’s not what lies at […]

How to plan your year-end meeting

October 16, 2017 // Emily // No Comments // Posted in Beliefs-Based Branding
Your end-of-year retreat is the beginning of something new, and the celebration of something old. It gives you and your team crucial time to see your future and celebrate the […]

How do we create a market position?

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Like “authenticity,” “story” and […]

Who the heck is my target audience?

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Let’s start with this […]

Change: Why Not Love It?

Leaders who have yet to embrace change are at a distinct disadvantage. Those who fear change they do not understand very well may be opting out of modern business. Read: […]
Powered by WordPress