Defiance: it’s one of the most underrated qualities for modern-day leaders.

But, maybe defiance isn’t what you think. Read our #facesofrootandriver quotes about what defiance means to us, and how you can embrace your defiant spirit in your brand.

Agree? Disagree? Which one resonates the most with you? Share your thoughts in the comments below or post to social media with your rebuttal.

Emily Soccorsy + Justin Foster are cofounders of the intrinsic branding practice known as Root + River. Together with their defiantly different clients, they uncover then articulate the foundational elements of the brand. Then, they provide brand strategy and brand coaching as the brand is rolled out internally and externally. Obsessive about language and differentiation, Emily + Justin are also authors and speakers. Follow @rootandriver @fosterthinking and @emilyatlarge.

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