Understanding Your Brand Begins with Knowing Your Beliefs

8-Week eCourse Makes Talking About Your Brand Easy + Powerful

The Becoming a Brand course is an eight-week experience that will leave you feeling confident and clear on you brand and your marketing strategy. With our guidance, we’ll take you through a series of exercises, engagements and practices to deepen your understanding of your brand, and an organic and authentic advantage.

We believe all brands begin at the root. The root is the soul of the leader, which becomes the heart of the brand. Becoming a Brand focuses on you, the leader. Once we help to reveal your beliefs, we teach you how to put those beliefs into action.

You’ll graduate from the course armed with all of the knowledge and heart you need to talk, write, share and grow your brand.

Are you ready?

Our course begins in Fall 2017

“I Don’t Know How to Talk about my Brand”

Simply put, most people have trouble talking about their brand. Brands are born in conversations. This creates a dilemma: they know what makes them different, yet, they cannot convey that truth. At least not yet.

​When you can articulate your brand, everything becomes easier. In fact, we like to say a strong brand solves a thousand business problems. Why? Because everything you do, as a business, depends on the health of your brand.

The Becoming a Brand course will teach you to do this, and so much more, so you can:​

  • Trigger the law of attraction with your beliefs, creating a tribe of followers who come to you, rather than endlessly seeking out your “target market”
  • Deliver your brand message with clarity and confidence
  • STOP fumbling over how you speak about your brand and instead seize every opportunity to share your mission

“How Do I Turn My Passion into a Brand?”

When you know your calling, you're ignited. You're driven, you're hungry and you're unstoppable. But where do you start? We'll teach you how to take the step that most overlook -- going inward first to define your beliefs, behaviors and the brand experience you are creating. 

It’s work many skip over and regret later because they can't scale or develop a healthy culture without core values. By taking this initiative now and doing this work yourself with our guidance, your brand will be poised for great things.

The Becoming a Brand course will help turn your true calling into a brand by teaching you to:

  • Understand the 4 practices that will guide you to brand mastery
  • Use beliefs-based messaging that starts with your Root Belief
  • Stand out from your competition in a way that’s true to you
  • STOP being overwhelmed by every marketing trend and instead laser-focus on how you can meaningfully build your brand

When Finished, You’ll Have Built a Timeless Brand

Stop wasting time and money on marketing tactics that no longer work a month from now. With the Becoming the Brand course, your mastery will be timeless. Your brand’s message will resonate for years. You’ll be able to use it as the foundation to grow your business.

Enroll in our next Becoming a Brand course and you’ll:

  • Refocus your business in a way that’s centered in your core beliefs
  • Feel energized by your brand because your head, heart and soul are aligned
  • Have an executable roadmap on how to attract new followers
  • Leave knowing how to write a persuasive blog
  • Be ready to launch a meaningful social media strategy
  • Turn employees into brand advocates

Are you ready to be a Becoming a Brand Student? We know you’ll earn an A+.

Enrollment is now open for the special price of $1,495! For eight weeks, you’ll be delivered several exercises weekly that will challenge your assumptions, teach you how to be a master of your brand and reinstall your beliefs. Plan to spend about 1.5-2 hours each week working on your course assignments.