The Latest from FosterResearch: 5 Indicators a Brand is in Trouble

March 31, 2017 // Justin Foster // No Comments // Posted in 21st Century Branding
By Justin Foster FosterResearch is my tongue-in-cheek term for observational analysis. It gently pokes fun at the extensive projects done by research firms that usually just confirm the math on […]

Time, Space, Opportunity: 3 Ways to Help You Begin Branding

“Rather than love, than money, than fame, give me truth.” Ralph Waldo Emerson   By Emily Soccorsy I spend most of my time working out of my home office, pounding […]

How to Know When Your Brand Needs a Refresh

And when will it work?   By Emily Soccorsy One of the most frequently asked questions we receive is: How do I know if my brand needs a refresh?  (We […]

3 Ways to Strengthen Your Brand for Any Conversation

By Justin Foster + Emily Soccorsy We believe and teach our clients that brands begin in conversations. In fact, we propose that you don’t actually have a brand until it […]

The Love Story of You + Your Brand

What is a brand? It’s your presence when you are not present. It’s also the emotions you inspire in people when they encounter you or your work/calling/brand. So how do […]

Where Does My Brand Begin?

By Emily Soccorsy + Jennifer Lawhead 3 Ways To Uniquely Tell The Story of Your Brand Often people ask us, “how do I build my brand?” It’s pretty obvious they […]

The Real ROI of Branding: 5 Signs

January 4, 2017 // Justin Foster // 1 Comments // Posted in 21st Century Branding
By Emily Soccorsy + Justin Foster “Brand” and “branding” can often be a bit esoteric — even for brand geeks like us (not to be confused with band geeks, of […]

Are You an Awake Leader?

  By Emily Soccorsy + Justin Foster We often get the question, “who do you work with?” Most times, the questioner expects us to list off an industry, a company […]

How to Pass the Brand Test and Build Your Personal Brand: 3 Tips to Help You Earn an A+

By Emily Soccorsy, co-founder You’re being tested. Every single day — potentially at every hour. Your words, your behavior, your veracity. Who you say you are, what you say you […]

A Strong Brand Solves a Thousand Business Problems

November 10, 2016 // Emily // No Comments // Posted in 21st Century Branding
By Emily Soccorsy + Justin Foster “I can’t work on my brand right now, I have business problems to deal with.” “The goals for the business aren’t important or relevant […]
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