We do retreats. Do you?

We never used to retreat this much. Ever. (In fact, Justin thought retreats were kind of lame.)   But in building a virtual team and working from far-flung corners of […]

Who the heck is my target audience?

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Let’s start with this […]

Change: Why Not Love It?

Leaders who have yet to embrace change are at a distinct disadvantage. Those who fear change they do not understand very well may be opting out of modern business. Read: […]

Why is marketing so overwhelming?

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Marketing is overwhelming. What […]

What Makes My Brand Truly Different?

“How Do I Know What Makes My Brand Truly Different?” Editor’s Note: The questions you don’t ask could hold the inspiration you need to finally take action. As this year […]

Inner Work: A Crucial Building Block for Modern-Day Brands

We often say, “start at the root.” When a leader looks inward to build their brand, he or she is doing the work that most haven’t dared to do. By […]

Synthesis Episode 1: Why Digital Learning Still a Mystery to So Many

EPISODE 1: Treion Muller and Digital Transformation LISTEN HERE   Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see […]

Defiance: Your Leadership Style’s Secret Weapon

Defiance: it’s one of the most underrated qualities for modern-day leaders. But, maybe defiance isn’t what you think. Read our #facesofrootandriver quotes about what defiance means to us, and how […]

What Does My Mission Have To Do With My Business?

“You talk a lot about mission. But what does my mission have to do with my business or my career?” Editor’s Note: The questions you don’t ask could hold the […]

Re-Branded? Not Unless You’ve Done These 5 Things

July 28, 2017 // Justin Foster // No Comments // Posted in 21st Century Branding
  By Emily Soccorsy + Justin Foster   When people tell us they’ve been through a re-brand, first we get excited. Then we get curious. Then we ask what the […]
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