root + river

Synthesis Episode 7: CEO Allen Gannett – On Knowing Who You Are + Tackling Creativity

June 12, 2018 // Emily // No Comments // Posted in Intrinsic Branding, Leadership, Podcast // Allen Gannett, author, beliefs-based branding, big data, brand, brand experience, business culture, CEO, change, creativity, culture, experience, human connection, humanistic business, leaders, leadership, marketing, marketing data, millennials, personal brand, The Creative Curve, working

EPISODE 7: Allen Gannett LISTEN HERE (audio + video) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the […]

Market As You Would Like To Be Marketed To

May 8, 2018 // Emily // No Comments // Posted in 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding // beliefs-based branding, brand, brand consulting, brand discovery, brand identity, brand strategy, branding, business, humanity, leadership, personal brand, Root Session, spirituality in business

By Emily Soccorsy + Justin Foster In our world, the most egregious violators of the Golden Rule are marketers. By in large, they do not market unto others as they […]

Synthesis Episode 6: Kristin Romaine – Bringing Joy to Community Building

May 8, 2018 // Emily // No Comments // Posted in Intrinsic Branding, Leadership, Podcast // beliefs-based branding, brand experience, business culture, CEO, change, community building, culture, experience, Human Age, human connection, humanistic business, leaders, leadership, marketing, meditation, millennials, parenting, personal brand, working

EPISODE 5: Kristin Romaine LISTEN HERE (audio) Part I Part II Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us […]

3 Corporate Habits that Will Crush Your Entrepreneurial Spirit

April 3, 2018 // Justin Foster // No Comments // Posted in 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership // brand, brand discovery, brand identity, brand practice, brand strategy, branded, branding, business, differentiation, entrepreneur, habits, history, knowledge, message, mission

By Emily Soccorsy + Justin Foster We heart entrepreneurial people. We heart them wherever they may be, and whenever they might find us. In the last year, we’ve seen […]

Small Brands: Storytelling is Yours for the Taking

March 23, 2018 // Jennifer Lawhead // No Comments // Posted in Uncategorized

6 Easy Steps to Creating a Storytelling Flow Storytelling — it’s one of the hottest buzzwords in marketing today. Everyone wants to tell stories, and do it in a way that […]

Synthesis Episode 5: Elijah May on the Human Experience

March 20, 2018 // Justin Foster // No Comments // Posted in Intrinsic Branding, Leadership, Podcast // beliefs-based branding, brand experience, business culture, CEO, culture, experience, Human Age, human connection, humanistic business, leaders, leadership, marketing, millennials, personal brand, working

EPISODE 5: Elijah May LISTEN HERE (video + audio) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see […]

Amor Fati and Your Brand

March 19, 2018 // Justin Foster // No Comments // Posted in 21st Century Branding, Intrinsic Branding, Leadership

As humans we love to quantify. Predict. Determine. Forecast. Around 300,000 years ago (when we as a human race began) predicting, determining and developing and sharing systems of knowing […]

Synthesis Episode 4: How to Make Deep Connections, a Conversation with Kristi Hall

February 6, 2018 // Emily // No Comments // Posted in 21st Century Branding, Leadership, Podcast // authenticity, beliefs-based branding, brand, branding, business, connection, consciousness, female leader, human connection, leadership, mission, networking, personal brand, podcast, safety, safety engineering, spirituality, spirituality in business, transformation, video cast, webcast, women in business, work, working

EPISODE 4: Kristi Hall LISTEN HERE (video + audio) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see […]

Why You Should Stop Saying, “I Don’t Have a Story”

January 24, 2018 // Jennifer Lawhead // No Comments // Posted in 21st Century Branding, Intrinsic Branding // awake leaders, brand, brand coaching, brand discovery, brand narrative, brand story, brand strategy, branding, content coaching, marketing, message, story, storytelling, trends

By Jennifer Lawhead “I have nothing to say.” “I don’t have an exciting story to tell.” “I’m just a typical business owner.” When I work with clients to help them […]

Know Thyself: A 21st Century Branding Principle

January 8, 2018 // Emily // No Comments // Posted in 21st Century Branding, Intrinsic Branding, Leadership // brand, brand discovery, brand identity, brand practice, brand strategy, branded, branding, business, differentiation, history, knowledge, message, mission, Socrates

One of the most surprising moments of a Root Session is when our beloved client has the realization their brand was already inside of them. We did not tell them […]