Don’t Tell Stories. Excavate Them. By Jennifer Lawhead
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding, Leadership, Marketing, Story
“That’s the story!” I exclaimed to a client on a recent storytelling and content coaching call. If I’ve learned anything from our clients recently, it’s this: when it comes to …
What is your brand’s MLE (minimum level of excellence)?
Filed Under: 21st Century Branding, Beliefs-Based Branding, Intrinsic Branding
By Emily Soccorsy and Justin Foster A brand is an organic, living thing. It is both a practice and a discipline. And yet there is also a baseline, or minimum, …
Why You Should Stop Saying, “I Don’t Have a Story”
Filed Under: 21st Century Branding, Intrinsic Branding
By Jennifer Lawhead “I have nothing to say.” “I don’t have an exciting story to tell.” “I’m just a typical business owner.” When I work with clients to help them …
