Giving away something priceless
  • November 05, 2017
  • ROOT + RIVER

How do I monetize my talents?

Hi Hurray! You’ve realized we’re not just nutty spiritualists waiting for the clouds to part and money to fall like a tender rain. We are unabashed capitalists. Free marketeers. Supporters …

Hold this Position
  • October 13, 2017
  • ROOT + RIVER

How do we create a market position?

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Like “authenticity,” “story” and …

drawing of woman
  • October 09, 2017
  • ROOT + RIVER

Who the heck is my target audience?

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Let’s start with this …

Change
  • October 02, 2017
  • ROOT + RIVER

Change: Why Not Love It?

Leaders who have yet to embrace change are at a distinct disadvantage. Those who fear change they do not understand very well may be opting out of modern business. Read: …

Assignment
  • December 12, 2016
  • ROOT + RIVER

How to Pass the Brand Test and Build Your Personal Brand: 3 Tips to Help You Earn an A+

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By Emily Soccorsy, co-founder You’re being tested. Every single day — potentially at every hour. Your words, your behavior, your veracity. Who you say you are, what you say you …

Sketch Pitcher and Cup
  • September 22, 2016
  • ROOT + RIVER

‘I’m Different And That’s Bad:’ The Lie That Stops You From Being a Brand

3 Practices to Get Weird By Emily Soccorsy + Justin Foster Being different is no bueno. Of course, you don’t consciously think that! But that’s what your mind is often …