How do I monetize my talents?
Filed Under: 21st Century Branding, Beliefs-Based Branding, Leadership
Hi Hurray! You’ve realized we’re not just nutty spiritualists waiting for the clouds to part and money to fall like a tender rain. We are unabashed capitalists. Free marketeers. Supporters …
How do we create a market position?
Filed Under: 21st Century Branding, Beliefs-Based Branding
Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Like “authenticity,” “story” and …
Who the heck is my target audience?
Filed Under: 21st Century Branding, Beliefs-Based Branding
Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Let’s start with this …
Change: Why Not Love It?
Filed Under: 21st Century Branding, Beliefs-Based Branding
Leaders who have yet to embrace change are at a distinct disadvantage. Those who fear change they do not understand very well may be opting out of modern business. Read: …
How to Pass the Brand Test and Build Your Personal Brand: 3 Tips to Help You Earn an A+
Filed Under: 21st Century Branding
By Emily Soccorsy, co-founder You’re being tested. Every single day — potentially at every hour. Your words, your behavior, your veracity. Who you say you are, what you say you …
‘I’m Different And That’s Bad:’ The Lie That Stops You From Being a Brand
Filed Under: 21st Century Branding, Beliefs-Based Branding
3 Practices to Get Weird By Emily Soccorsy + Justin Foster Being different is no bueno. Of course, you don’t consciously think that! But that’s what your mind is often …