Why is marketing so overwhelming?

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Marketing is overwhelming. What […]

What Makes My Brand Truly Different?

“How Do I Know What Makes My Brand Truly Different?” Editor’s Note: The questions you don’t ask could hold the inspiration you need to finally take action. As this year […]

Inner Work: A Crucial Building Block for Modern-Day Brands

We often say, “start at the root.” When a leader looks inward to build their brand, he or she is doing the work that most haven’t dared to do. By […]

Synthesis Episode 1: Why Digital Learning Still a Mystery to So Many

EPISODE 1: Treion Muller and Digital Transformation LISTEN HERE   Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see […]

Defiance: Your Leadership Style’s Secret Weapon

Defiance: it’s one of the most underrated qualities for modern-day leaders. But, maybe defiance isn’t what you think. Read our #facesofrootandriver quotes about what defiance means to us, and how […]

What Does My Mission Have To Do With My Business?

“You talk a lot about mission. But what does my mission have to do with my business or my career?” Editor’s Note: The questions you don’t ask could hold the […]

Re-Branded? Not Unless You’ve Done These 5 Things

July 28, 2017 // Justin Foster // No Comments // Posted in 21st Century Branding
  By Emily Soccorsy + Justin Foster   When people tell us they’ve been through a re-brand, first we get excited. Then we get curious. Then we ask what the […]

Soccorsy Featured in Magazine for Courage, Accomplishments

When you’re immersed in your darkest hour, can good emerge? For our very own Emily Soccorsy, co-founder and strategist, it did. Recently, Emily was featured in So Scottsdale magazine for […]

Marketers: You’re Not Directing, You’re Drifting

July 10, 2017 // Justin Foster // No Comments // Posted in 21st Century Branding
As directors of marketing, we are mistakenly under the impression that we are actually directing marketing. The truth is, directors of marketing are often seen as marketing order takers. They […]

How Being Mission-centric Drives Your Brand: What Zuckerberg Knows

Three Vital Foundations of Your Brand By Emily Soccorsy A few days ago, Facebook CEO Mark Zuckerberg announced Facebook had, for the first time in its short and meteoric history, […]
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