• December 13, 2019
  • ROOT + RIVER

How Do I Do Big Marketing With A Small Team?

As the director of marketing, you are one person. You are one person who acts as the chief mouthpiece, the brilliant broadcaster and the tenacious town crier for your big …

untitled artwork
  • September 24, 2019
  • ROOT + RIVER

The Future of Your Brand Starts Now

By Emily Soccorsy and Justin Foster One of the downsides of being an engaged leader in a company is that you really want the company to succeed.  You want the …

Fear Brand
  • July 16, 2019
  • ROOT + RIVER

What Fear Does to Your Brand

In our work as brand excavators and strategists, we are not working to shoehorn your brand or business into a pre-set market position that we’ve deemed advantageous. That’s Old World …

Root and River Brand Lab
  • June 26, 2019
  • ROOT + RIVER

BrandLab Attendee, We’d Like You to Meet Someone. Yourself.

When is the last time you raced against your buddies to make and fly a paper airline? Or when have you last handwritten something sacred and private, folded it up …

Tell me a story
  • May 09, 2019
  • ROOT + RIVER

Don’t Tell Stories. Excavate Them. By Jennifer Lawhead

“That’s the story!” I exclaimed to a client on a recent storytelling and content coaching call. If I’ve learned anything from our clients recently, it’s this: when it comes to …

Marcia Reynolds
  • May 08, 2019
  • ROOT + RIVER

Synthesis Episode #12: Marcia Reynolds On How Coaching Can Shift Living

As Our twelfth episode features Marcia Reynolds, Psy D., Marcia is the author of three books, The Discomfort Zone, Outsmart Your Brainand Wander Woman, with a fourth book on coaching …

2019 Marketing Strategy
  • November 19, 2018
  • ROOT + RIVER

Ungrateful about marketing?

Filed Under:

Marketing is a little bit like a Rodney Dangerfield quote. It can’t get no respect. Everybody in the business wants great marketing and basically nobody wants to do great marketing. …

Director of Marketing Nothing
  • November 02, 2018
  • ROOT + RIVER

You’re in charge of marketing, right? No. You’re not.

There’s this paradox about being responsible for the marketing of an organization: You are “in charge” of the brand and at the same time, you are not in charge of …

Phone
  • April 03, 2018
  • ROOT + RIVER

3 Corporate Habits that Will Crush Your Entrepreneurial Spirit

We heart entrepreneurial people. We heart them wherever they may be, and whenever they might find us. In the last year, we’ve seen an increasing number of what we term …

Know Thyself
  • January 08, 2018
  • ROOT + RIVER

Know Thyself: A 21st Century Branding Principle

One of the most surprising moments of a Root Session is when our beloved client has the realization their brand was already inside of them. We did not tell them …

Treion Muller
  • November 21, 2017
  • ROOT + RIVER

Synthesis Episode 1: Why Digital Learning Still a Mystery to So Many

Filed Under: ,

EPISODE 1: Treion Muller and Digital Transformation LISTEN HERE Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the …

Giving away something priceless
  • November 05, 2017
  • ROOT + RIVER

How do I monetize my talents?

Hi Hurray! You’ve realized we’re not just nutty spiritualists waiting for the clouds to part and money to fall like a tender rain. We are unabashed capitalists. Free marketeers. Supporters …