root + river

What does culture have to do with brand?

November 24, 2017 // Emily // 1 Comments // Posted in 21st Century Branding, Beliefs-Based Branding, Leadership // awake leaders, beliefs, brand, brand coaching, brand experience, brand identity, brand practice, branding, business, business culture, culture, Human Age, intrinsic branding, leader, leadership, leading, marketing, mission, personal brand

We are five years into the Human Age. In the 21st century, leaders must go beyond taking care of their people to embodying a new level of caring for people. […]

Synthesis Episode 1: Why Digital Learning Still a Mystery to So Many

November 21, 2017 // Emily // No Comments // Posted in Leadership, Podcast // brand, brand position, branding, differentiation, digital learning, digital strategies, Learning and development, marketing, personal brand, podcast, technology, Treion Muller, trends, webcast

EPISODE 1: Treion Muller and Digital Transformation LISTEN HERE Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see […]

Synthesis Episode 2: Being an Agent for Change, A Conversation with Rose Fass

November 21, 2017 // Emily // No Comments // Posted in 21st Century Branding, Beliefs-Based Branding, Leadership, Podcast // awake leaders, executive, intrinsic leaders, leaders, leadership, podcast, resilience, transformation

EPISODE 2: Rose Fass, CEO of Fassforward, Agent for Transformation Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see […]

How do I monetize my talents?

November 5, 2017 // Justin Foster // 1 Comments // Posted in 21st Century Branding, Beliefs-Based Branding, Leadership // awake leaders, brand consultancy, brand position, brand practice, brand strategy, branding, business, differentiation, gifts, leaders, leadership, marketing, message, mission, monetize, personal brand, talents

Hurray! You’ve realized we’re not just nutty spiritualists waiting for the clouds to part and money to fall like a tender rain. We are unabashed capitalists. Free marketeers. Supporters of […]

Compassion makes branding better

November 4, 2017 // Emily // No Comments // Posted in 21st Century Branding, Beliefs-Based Branding, Social Media // beliefs, brand, brand consultancy, branding, business, career, compassion, culture, emotion, intrinsic branding, leadership, lifestyle, marketing, mindset

You might not think compassion has much to do with branding. We don’t like to disagree. Actually, that’s not true. We do like to disagree. (See what we did there?) […]

I’m ready to tell my story. Where do I start?

October 22, 2017 // Emily // No Comments // Posted in 21st Century Branding, Beliefs-Based Branding, Leadership // brand consultancy, brand discovery, brand identity, brand practice, branding, career change, changing careers, marketing, messaging, personal brand, rebrand, story, storytelling

First, congratulations to you. You’ve discovered the work that’s behind you is not the work that’s in front of you. It’s not your life’s work. It’s not what lies at […]

How to plan your year-end meeting

October 16, 2017 // Emily // No Comments // Posted in Beliefs-Based Branding

Your end-of-year retreat is the beginning of something new, and the celebration of something old. It gives you and your team crucial time to see your future and celebrate the […]

How do we create a market position?

October 13, 2017 // Emily // No Comments // Posted in 21st Century Branding, Beliefs-Based Branding // beliefs, brand, brand discovery, brand identity, brand position, brand practice, brand strategy, branding, category, differentiation, identity, leadership, market position, marketing, positioning, Root Session

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Like “authenticity,” “story” and […]

We do retreats. Do you?

October 9, 2017 // Emily // No Comments // Posted in 21st Century Branding, Workshops // awake leaders, brand, brand discovery, brand practice, brand workshop, differentiation, executive retreat, identity, intrinsic leaders, leadership, leadership retreat, marketing, message, mission, planning, retreat, Root Session, soulful branding, trends, year end

We never used to retreat this much. Ever. (In fact, Justin thought retreats were kind of lame.) But in building a virtual team and working from far-flung corners of […]

Who the heck is my target audience?

October 9, 2017 // Emily // No Comments // Posted in 21st Century Branding, Beliefs-Based Branding, Uncategorized // audience profiling, awake leaders, beliefs, brand, brand discovery, brand identity, brand position, brand strategy, branding, content marketing, conversations, intrinsic branding, leaders, leadership, marketing directors, marketing professionals, message, mission, root, Root Session, target market, tribe

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Let’s start with this […]