3 Corporate Habits that Will Crush Your Entrepreneurial Spirit

  We heart entrepreneurial people. We heart them wherever they may be, and whenever they might find us. In the last year, we’ve seen an increasing number of what we […]

Small Brands: Storytelling is Yours for the Taking

March 23, 2018 // Jennifer Lawhead // No Comments // Posted in Uncategorized
  6 Easy Steps to Creating a Storytelling Flow Storytelling — it’s one of the hottest buzzwords in marketing today. Everyone wants to tell stories, and do it in a way that […]

Synthesis Episode 5: Elijah May on the Human Experience

EPISODE 5: Elijah May LISTEN HERE (video + audio)   Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see […]

Amor Fati and Your Brand

  As humans we love to quantify. Predict. Determine. Forecast. Around 300,000 years ago (when we as a human race began) predicting, determining and developing and sharing systems of knowing […]

Synthesis Episode 4: How to Make Deep Connections, a Conversation with Kristi Hall

EPISODE 4: Kristi Hall  LISTEN HERE (video + audio)   Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see […]

Why You Should Stop Saying, “I Don’t Have a Story”

By Jennifer Lawhead “I have nothing to say.” “I don’t have an exciting story to tell.” “I’m just a typical business owner.” When I work with clients to help them […]

Know Thyself: A 21st Century Branding Principle

One of the most surprising moments of a Root Session is when our beloved client has the realization their brand was already inside of them. We did not tell them […]

A Very Different Kind of New Year’s Resolution…

New Year’s resolutions are lame.  For the most part, anyway. They are generally some in-the-moment super important idea abandoned as quickly as a battery-less toy on Christmas morning. But setting […]

How much money should I spend on marketing?

As little as possible, mate. Surprised? You’ve been taught to believe that marketing is a cost center. You’ve been trained to think that when you invest in marketing you are […]

Synthesis Episode 3: Cort Dial: An Unconventional Take on the Crisis in Leadership

EPISODE 3: Cort Dial, author, speaker, leader whisperer LISTEN HERE (video + audio)   Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — […]
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