Director of Marketing Nothing
  • November 02, 2018
  • ROOT + RIVER

You’re in charge of marketing, right? No. You’re not.

There’s this paradox about being responsible for the marketing of an organization: You are “in charge” of the brand and at the same time, you are not in charge of …

Change
  • October 02, 2017
  • ROOT + RIVER

Change: Why Not Love It?

Leaders who have yet to embrace change are at a distinct disadvantage. Those who fear change they do not understand very well may be opting out of modern business. Read: …

View of Ceiling with Odd Chandeleir
  • May 05, 2017
  • ROOT + RIVER

There’s Only One Thing Missing From Your Brand

By Emily Soccorsy In a Root Session with one of our clients last week, the CEO began to complain about how difficult it is to hire good people. His complaints, …

Sketch Get Re-rooted
  • March 20, 2017
  • ROOT + RIVER

How to Know When Your Brand Needs a Refresh

And when will it work? By Emily Soccorsy One of the most frequently asked questions we receive is: How do I know if my brand needs a refresh?  (We are …