A few times a year we host a workshop we’ve fondly come to call BrandLab. It’s more than just your average workshop. It’s an experience designed to ruffle your soulful feathers and create new neural pathways to help you reconceive of your business and your brand.

We know the BrandLab will rewire your brain. Here’s how:

By being hands-on, brands-on. This sounds cheesy and bold, but, in one afternoon, you will learn everything you need to know to build a brand. For real.

Putting you with your people It’s all about who you know. Our events tend to attract: awake business bad-a**es who want to take an inner journey to uncover their brand and thus improve their business. It’s a cool group. Connect.

By giving you a needed nudge. If you’ve been casting about around the idea of defining your mission and therefore your brand, odds are the pieces will fall into place during the BrandLab.

By teaching you to tell a soulful story. Your audience starts caring when you tell them a story. Like the story of your mission. Like the story of your people. Like the story of your beliefs. We’ll queue it all up for you.

By focusing on you. Your personal brand is how your colleagues, coworkers and bosses see you as a leader. The BrandLab will help position you as a strong personal brand, opening doors to the next opportunity.


Emily Soccorsy + Justin Foster are cofounders of the intrinsic branding practice known as Root + River. Together with their defiantly different clients, they uncover then articulate the foundational elements of the brand. Then, they provide brand strategy and brand coaching as the brand is rolled out internally and externally. Obsessive about language and differentiation, Emily + Justin are also authors and speakers. Follow @rootandriver @fosterthinking and @emilyatlarge.

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