Brands need a rooted foundation. We know just the person to provide that foundation for you -- YOU!

Join us for an intense, daylong Foundational Branding BrandLab where, with our direct coaching, prompting and guidance, you will uncover and articulate your vision, beliefs, mission, differentiators and your brand’s message. Our last hour together will be dedicated to how you put all these pieces in practice in your business, beginning immediately.

This first-ever, daylong live BrandLab will take place in Scottsdale, Arizona, from 9 a.m. to 5 p.m. on Friday, October 4.

It will bring you confidence in the language of your brand. It will give you the ability to talk with clarity about your brand to prospective clients, investors, and stakeholders. It will enable you to differentiate your brand from the sea of sameness that exists. It will give you differentiated language for your website, social media and thought leadership.

This experience will include hands-on, small group work with a dedicated member of the Root + River team and large group work as well. Attendance will be capped to ensure the amount of attention and coaching we plan to provide.

If you have been wanting to work directly with the Root + River team on your brand in a directed way, this BrandLab presents the opportunity to do so.


  • 9 - 10 a.m. - Welcome, Introductions and Ice Breakers
  • 10 - 10:35 a.m. - Visioning and PreWork
  • 10:35 - 11 a.m. - Beliefs Overview, Beliefs Rubric, Beliefs Group Work and Sharing
  • 11 - 11:15 a.m. - Reflection and Break
  • 11:15 - 12:20 p.m. - Mission Overview, Mission Rubric, Mission Group Work and Sharing
  • 12:20 - 1 p.m. - Lunch
  • 1 - 2:15 p.m. - Ice Breaker, Differentiation Overview, Differentiation Rubric, Differentiation Individual Work and Group Share
  • 2:15 - 2:30 p.m. - Reflection and Break
  • 2:30 - 4:10 p.m. - Message Overview, Message Rubric, Message Group Work and Group Sharing
  • 4:10 - 5 p.m. - Story Mapping + Methods
  • 5 - 5:30 p.m. - Bringing it all together

Cost is $1,200, which includes all materials, meals and snacks.

If you register before Sept. 9, you pay only $1,000.

We hope to have you join us!


Date: October 4
Time: 9:00 am - 5:30 pm
Location: Scottsdale
(Industrious Fashion Square)

Copyright © 2019 · Root + River · Terms of Use · Privacy Policy