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How to Brand Yourself

When You Don't Really Want to

You already have a brand - but do you know what it is? And do your influencers, prospects and clients know your brand?


There used to be a time when “best kept secret” was an acceptable brand strategy. That’s no longer true. Why? Because there’s so much information out there, being secret means you won’t be found. And the world needs to know who you are and what you are here to do!

no best kept secrets branding

Showing the world your gifts and talents requires a brand.

Attracting the right clients and projects requires a brand.

Earning the best value for your expertise requires a brand.

Your brand already exists (even if you don’t want it to).
So let’s get to branding yourself (even if you don’t want to)!

Emily Soccorsy and Justin Foster

How to Brand Yourself … When You Don't Really Want To

This 2-part course is the first program we are offering through our new Root + River learning community, Cultivate U.

We designed How to Brand Yourself specifically for solo entrepreneurs and individual leaders who want to create an authentic, sustainable and memorable brand but are uncertain about where to begin and what to do.

Our co-founders Emily Soccorsy and Justin Foster take you through 10 immersive modules that cover all the key elements of intrinsic branding - the practice of organizing your brand around your mission and beliefs, showing the world your true self and expressing your brand with positive, inspirational language.

As you complete each module you will notice a few things … 


Your unease and uncertainty about your brand will dissipate.

Your knowledge of modern branding will broaden.

Your confidence to speak organically about your brand will increase.

This Course Will

  • Boost your confidence in your brand in a way that doesn’t feel uncomfortable
  • Increase your ability to talk about your brand without sounding self-promotional
  • Provide a set of conversation starters about your brand that spur deep connections
  • Align your mission, your career and your brand for clarity and momentum

As with all we do, How To Brand Yourself contains elements of personal development, challenges assumptions and biases about branding and marketing, and always strives to deliver value in the form of insight and wisdom.

Course 1 Modules:

  • Brand Vision
  • Branding Birds & Bees
  • Rooting into Beliefs
  • Behaviors
  • Mission

Course 2 Modules:

  • Finding your Ideal Audience
  • Differentiation
  • Pitch Narrative
  • Know Where to Be
  • Knowing What to Say

Each module includes: a downloadable course materials packet, a 3-5 minute video, a journal prompt, a practical exercise, further points for inspiration and recommended readings.

We recommend taking Course 1 and 2 consecutively because each module builds off the other.

You have confidence in your skills. Now it’s time for confidence in your brand.

Here’s what our client Nikki B. said about our course:

“After the course, I was super excited about the future of my brand! The course itself was so much fun. Not easy fun, but a stretch from what I normally work on. I’m anxious and eager to go further.”

-- Nikki

Investment:

Introductory pricing through March 31, 2020!

In light of current events, we are extending our introductory pricing indefinitely.

How to Brand Yourself (when you don't
really want to)

Course 1

  • Module 1: Branding Birds + Bees
  • Module 2: Brand Vision
  • Module 3: Rooting Into Beliefs
  • Module 4: Behaviors
  • Module 5: Mission

$400

How to Brand Yourself (when you don't
really want to)
Courses 1 and 2

Get $100 off when you purchase both courses!


All you need to uplevel your brand!

$100 off $800.00

$700

You've got questions?
We've got (some) answers!

Q: When is the right time to take this course?

A: The right time to take this course is when you find yourself wanting to speak more confidently about your brand. Maybe you are eyeing a promotion in the next year or so. Perhaps you are looking for some personal or professional growth, but know you need clarity about who you are before you pursue it. Maybe you have been toiling away at understanding what you/your brand is all about and you haven’t made progress. Perhaps you have a side-gig that you would like to become more than that. This course will come alongside you and deepen your journey — and give you an organic, non-arrogant way to talk about — and be — your brand!

Q: How long will I have access to the course?

A: For as long as you would like!

Q: What will I get out of the course?

A: If you fully commit to the course and complete all of its exercises and videos, you will increase your comfort and confidence in talking about your brand. You will learn that branding is much more than projecting an image -- but is being who you want to be in the world. You will understand what makes you special, what you believe and how you are living that out in your work and life. 


These abilities have translated into the following for our clients: more income, promotions, new job opportunities, TED talks, speaking engagements, increased revenue for their business, greater visibility and influence in their industries. 

Q: What if I get stuck?

A: It happens. If you do get stuck, it’s OK. We still love you and support you. And you are welcome to reach out to us directly via humans@rootandriver.com so we can help you get unstuck. Of course, only you can really un-stick you, but we’re good with levels, so just reach out!

Justin Foster and Emily Soccorsy

Emily Soccorsy & Justin Foster are co-founders of Root + River, an intrinsic branding practice. Together, their mission is to inspire leaders to go inward.

Each accomplished leaders in their own right in branding and marketing, Emily and Justin came together in 2015 to create Root + River. They speak around the country on intrinsic branding, guide leaders to go inward in Root Sessions and are the authors of “Rooting Up: Essays on Modern Branding.” Their greatest talent is pushing people to break apart what they think branding is, only to rebuild it in a more organic and true manner.

They created this course, How To Brand Yourself (When You Don’t Want To), to reach every entrepreneur and leader who want to become intrinsic branders. The more people who embrace this new era of doing business, the better we can make our world. 


Social: @rootandriver @emilyatlarge @fosterthinking

Investment:

Introductory pricing through March 31, 2020!

In light of current events, we are extending our introductory pricing indefinitely.

How to Brand Yourself (when you don't
really want to)

Course 1

  • Module 1: Branding Birds + Bees
  • Module 2: Brand Vision
  • Module 3: Rooting Into Beliefs
  • Module 4: Behaviors
  • Module 5: Mission

$400

How to Brand Yourself (when you don't
really want to)
Courses 1 and 2

Get $100 off when you purchase both courses!


All you need to uplevel your brand!

$100 off $800.00

$700

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