Blending spiritual and practical for mission-driven brands
Brands that are mission-driven find a natural compatibility with our approach, which is called intrinsic branding, branding from the inside out.
Working in concert with the marketing leader or CEO, and incorporating the leadership team in a brand discovery Root Session, we act alongside the marketer-in-chief and their team during engagements of six months to several years.
We provide brand and marketing strategy, individual and organizational coaching on all aspects of brand and marketing, research, support and soundboarding, and leadership guidance. In that time our collective aim is to move through three stages of intrinsic branding:
Boring, squishy messages are forgotten quickly.
In the language phase, we uncover, polish, and hone an unchanging core language of the brand all humans of the brand can use in their individual work. We remove the uncertainty and insecurity about language that is common in most brands.
Overly complex marketing systems fail at a high rate.
In the infrastructure phase, we craft and integrate the necessary components of the brand into marketing assets. Then help guide our clients as they roll them out to various constituencies and operationalize them in practical, straightforward, and consistent ways that are lasting and authentic.
Being a best-kept secret does not work.
As a mission-driven organization, you are humble. We love that about you. But to be a brand, you must be courageous and bold about telling your stories in compelling, integrated ways that continually engage an audience, which is what we help you do in amplification.
These three components make up a brand strategy that becomes a bedrock of confidence and clarity while remaining flexible to new realities and opportunities.
We are not an agency. We don’t want to take over your marketing. We are not here to sell you tactics. And most certainly, you will not get a cut-and-paste experience.
Clients work directly with Emily and Justin and are supported by Cat and Jen. Working as a small, elite brand coaching team gives our clients flexibility, commitment, and ongoing direct support. We love integrating with your existing marketing team and external marketing vendors.