Why You Should Stop Saying, “I Don’t Have a Story”
Filed Under: 21st Century Branding, Intrinsic Branding
By Jennifer Lawhead “I have nothing to say.” “I don’t have an exciting story to tell.” “I’m just a typical business owner.” When I work with clients to help them …
Know Thyself: A 21st Century Branding Principle
Filed Under: 21st Century Branding, Intrinsic Branding, Leadership
One of the most surprising moments of a Root Session is when our beloved client has the realization their brand was already inside of them. We did not tell them …
The Link Between EQ + Branding
Filed Under: Intrinsic Branding, Marketing
I recently opined in a tweet that branding is an extension of a leader’s EQ. That low EQ leads to bad branding decisions, lack of awareness & message obsession. This …


