Vision
  • January 14, 2020
  • ROOT + RIVER

Vision is a marriage, not a hookup

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By Emily Soccorsy + Justin Foster You always have to know more about where your brand is going than the marketplace. This is the role of vision for your brand. …

2019 Marketing Strategy
  • November 19, 2018
  • ROOT + RIVER

Ungrateful about marketing?

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Marketing is a little bit like a Rodney Dangerfield quote. It can’t get no respect. Everybody in the business wants great marketing and basically nobody wants to do great marketing. …

The Office
  • March 23, 2018
  • ROOT + RIVER

Small Brands: Storytelling is Yours for the Taking

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6 Easy Steps to Creating a Storytelling Flow Storytelling — it’s one of the hottest buzzwords in marketing today. Everyone wants to tell stories, and do it in a way that gets …

Emily on Inner Work
  • September 22, 2017
  • ROOT + RIVER

Inner Work: A Crucial Building Block for Modern-Day Brands

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We often say, “start at the root.” When a leader looks inward to build their brand, he or she is doing the work that most haven’t dared to do. By …

Emily on defiance
  • September 17, 2017
  • ROOT + RIVER

Defiance: Your Leadership Style’s Secret Weapon

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Defiance: it’s one of the most underrated qualities for modern-day leaders. But, maybe defiance isn’t what you think. Read our #facesofrootandriver quotes about what defiance means to us, and how …