Exploring Decision-Making Through the Audience Lens
Filed Under: 21st Century Branding, Intrinsic Branding, Leadership
By Chris KlonoskiFor a decade a dear friend and I, both in the throes of child-raising and career-managing, hosted a “gift of the month” club. Membership in the club? Two. It was …
From Garden to Life: Nurturing Decision Making
Filed Under: 21st Century Branding, Intrinsic Branding, Leadership
By Chris Klonoski I’m a lazy gardener. I love the idea of the garden. I love the look of a garden. But I struggle with most things that need to …
3 Things To Consider to Help Build Influence
Filed Under: 21st Century Branding, Intrinsic Branding, Leadership
By Emily Soccorsy The idea of influence has been twisted up in recent years. Once used to describe an emanating power, it has now (with an “r” added to its …
Why do I do this? An open letter
Filed Under: 21st Century Branding, Beliefs-Based Branding, Humanistic Marketing, Intrinsic Branding, Leadership
Brand is how people experience your soul.
Practicing is About These 4 Things
Filed Under: 21st Century Branding, Beliefs-Based Branding, Leadership, Team
As we talk about practicing – building new habits to help us accomplish goals, tasks or to build new skills, we apply discipline to the external process, the actual doing
Repelling Requires Boundaries
Filed Under: 21st Century Branding, Intrinsic Branding, Leadership, Uncategorized
Be strong in your desire to repel – and be soft in how you handle it.
Repelling Begins with Internal Truth Telling
Filed Under: 21st Century Branding, Intrinsic Branding, Leadership
By Emily Soccorsy One of the core concepts we dance with at Root + River is the idea of repelling. Most people think of repelling as a bad thing. We …
Inspiration in Unexpected Discovery
Filed Under: 21st Century Branding, Intrinsic Branding, Leadership
Inspiration can be found everywhere – and often in places where you least expect it.
Your Story Is Lost Without Intentionality
Filed Under: 21st Century Branding, Intrinsic Branding, Story
By Jennifer Lawhead You may be telling your story, but are you telling it on purpose? We have a client who spent months crafting and fine tuning his origin story. …
Wrecking The Most Common and Detrimental Mistake in Branding
Filed Under: 21st Century Branding, Intrinsic Branding, Marketing
Originally shared on Emily’s LinkedIn As tribal beings we will always be inclined to belong. It’s a natural and hard-wired tendency that our forebears relied upon for survival. It came …
Why You Sound Like Everyone Else
Filed Under: 21st Century Branding, Intrinsic Branding, Marketing
As the people in charge of our brands, we want to stand out. We want our voices to rise above the lesser operators, the people who give our industry a …
Connecting the Dots from Mission to Brand
Filed Under: 21st Century Branding, Beliefs-Based Branding
An Entrepreneurial Journey of Monetizing Your Mission A rare yet not impossible sequence of events: Seeing a need in the world that sparks a personal mission That mission inspires a …