Making Marketing Matter: A Conversation with Andy Crestodina
Filed Under: Humanistic Marketing
On Thursday, December 2, 2022, at 2:00 p.m. CT, we will talk with Andy Crestodina, Co-Founder and Chief Marketing Officer for Orbit Media Studios, Inc. an award-winning Chicago web design …
Unselling Selling
Filed Under: Humanistic Marketing
“I never want to be in sales.” This I told myself for years. So, when one of my early stage entrepreneurial mentors gave me this advice: “If you want to …
How We Built Our Own Personal Brands
Filed Under: Humanistic Marketing
How does one go about personally branding themselves? What makes for a good personal brand? We wanted to answer these questions around how to become a personal brand by sharing …
How to be ODD
Filed Under: Humanistic Marketing
Here’s the funny thing about differentiation: everyone talks about doing it, and very few actually do. Instead, they chase nuances and slightly-better statements. Brands obsess over taglines and slogans which make …
Making Marketing Matter: A Conversation with Sarah Hawley
Filed Under: Humanistic Marketing
On Thursday, September 2, 2021, at 3:00 p.m. CT, we will talk with Sarah Hawley, Founder and CEO of Growmotely, the first global platform designed to source and lead remote …
The Future of Marketing is Ethical and Soulful
Filed Under: Humanistic Marketing
We believe the future of marketing is ethical. And soulful. That statement may make more than a few people feel itchy. “Really?” one might ask, “In this saturated, shouting, cutthroat, …
Making Marketing Matter: A Conversation with Ryan Pirkle
Filed Under: Humanistic Marketing
On July 1, 2021, at 3 PM CT, we will talk with Ryan Pirkle, the Director of Marketing at FFW, a global digital agency intent on building world-class digital experiences …
Creating More Conscious Marketing: An Interview with Kelly Campbell + Tracy Yates
Filed Under: Humanistic Marketing
On Thursday, May 6 we will have the pleasure of interviewing Kelly Campbell and Tracy Yates, co-founders of Consciousness Leaders, and marketing leaders in their own right. All are welcome …
Do good in the world … the rest is logistics.
Filed Under: Humanistic Marketing
In many ways, marketing is doing more harm than good in the world. It creates false need where there may not be need. It prays upon lack and scarcity. It …
How to Understand the Emotional Needs of Your Audience
Filed Under: Humanistic Marketing, Intrinsic Branding, Marketing
Branding is an emotional journey. Your brand is how other people experience what you believe. By understanding and being tuned into the emotions of your audience, you can design a …
Want to be a great marketing leader? Build a great team! An Interview with John Hardesty
Filed Under: Humanistic Marketing
On October 1 at 2p CT, we will be visiting with John Hardesty on our “Being Marketers” webcast. Here is a sneak preview of our discussion. Q: Who are you …
Your audience is practicing attention curation. Are you?
Filed Under: Beliefs-Based Branding, Humanistic Marketing
Unless you intentionally live in a self-created bubble, everyone and everything is trying to get your attention at all times. Therefore, we don’t give our attention for any length of …
