Branding is a force for good.Let us ask you a few uncomfortable questions (because we love inquiry): Is it important to you how you show up in the world? Would …

By Emily Soccorsy and Justin Foster A brand doesn’t magically appear. A logo might. But not a brand. Brands are really deeply seeded ideas, so they take time to formulate …

By Emily Soccorsy + Justin Foster Small business owners are in a bit of a conundrum when it comes to marketing. You can either do it yourself or bring in …

There’s this paradox about being responsible for the marketing of an organization: You are “in charge” of the brand and at the same time, you are not in charge of …

By Emily Soccorsy and Justin Foster A brand is an organic, living thing. It is both a practice and a discipline. And yet there is also a baseline, or minimum, …

By Emily Soccorsy + Justin Foster To be a leader you need a healthy ego. Leading with your ego will kill your brand. Discuss. Not sure what to discuss? We …

By Emily Soccorsy + Justin Foster You’ve been going along and growing your company. You are a good leader, and you have a good heart. And you are good at …

By Emily Soccorsy + Justin Foster In our world, the most egregious violators of the Golden Rule are marketers. By in large, they do not market unto others as they …

We heart entrepreneurial people. We heart them wherever they may be, and whenever they might find us. In the last year, we’ve seen an increasing number of what we term …

As humans we love to quantify. Predict. Determine. Forecast. Around 300,000 years ago (when we as a human race began) predicting, determining and developing and sharing systems of knowing provided …

EPISODE 4: Kristi Hall  LISTEN HERE (video + audio) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the …

By Jennifer Lawhead “I have nothing to say.” “I don’t have an exciting story to tell.” “I’m just a typical business owner.” When I work with clients to help them …