• March 15, 2021
  • Jennifer Lawhead

The Power of a Make-It-Real Branding Moment

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By Jennifer Lawhead Any business can brand themselves. But being an intrinsic brand requires intentionality, a willingness to go inward and the courage to tell meaningful stories.  Sounds easy, right? …

How to Understand the Emotional Needs
  • March 02, 2021

How to Understand the Emotional Needs of Your Audience

Branding is an emotional journey. Your brand is how other people experience what you believe. By understanding and being tuned into the emotions of your audience, you can design a …

  • February 12, 2021

Your Story Is Lost Without Intentionality

By Jennifer Lawhead You may be telling your story, but are you telling it on purpose? We have a client who spent months crafting and fine tuning his origin story. …

  • January 29, 2021

Wrecking The Most Common and Detrimental Mistake in Branding

Originally shared on Emily’s LinkedIn As tribal beings we will always be inclined to belong. It’s a natural and hard-wired tendency that our forebears relied upon for survival. It came …

  • January 08, 2021

Why You Sound Like Everyone Else

As the people in charge of our brands, we want to stand out. We want our voices to rise above the lesser operators, the people who give our industry a …

  • November 30, 2020

Slow Down to Speed Up

As a director of marketing, you’ve become friends with timelines and time management, buddies with bandwidth. Even if the leadership team loves your ideas and encourages you to execute, they …

  • November 09, 2020

The Unstoppable Power of an Aligned CEO and CMO

In our work with mission-based leaders, there is one factor above all others that leads to successful brand differentiation. That factor doesn’t involve SEO or PPC. It’s not the best …

  • September 30, 2020

Planning for 2021 is foolish: Question instead

A plan is a method for achieving an end, so says Merriam-Webster. If 2020 has taught us anything, it’s that relying too heavily on the solidity of your plans is …

Misty Megia
  • August 04, 2020

Bored of Marketing? Have More Fun! An Interview with Misty Megia

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Q: Who are you and what do you do? I am Misty Megia, I am a CEO/Creative Producer and Business Strategist. Q: Do you have any nicknames you care to …

  • July 08, 2020

Branding is Still a Performance

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Authenticity. Vulnerability. Transparency. Being more human. These are the standards of a modern brand.  Branding is still a performance, and a powerful one. But it’s not a performance built on …

Root And River Blog Love Them Where Theyre At
  • February 24, 2020

Why We Always ‘Love Them Where They’re At’

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  “I haven’t made any progress since we last met,” a former client said to us when she came to a recent Root + River event. Her shoulders lowered slightly …

  • February 10, 2020

Mission Statements Suck

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They don’t suck because they are a bad idea or because they don’t carry within them sound notions around why you are doing what you do.  They suck because they …