Beliefs
  • September 22, 2017
  • ROOT + RIVER

What Makes My Brand Truly Different?

“How Do I Know What Makes My Brand Truly Different?” Editor’s Note: The questions you don’t ask could hold the inspiration you need to finally take action. As this year …

Emily on Inner Work
  • September 22, 2017
  • ROOT + RIVER

Inner Work: A Crucial Building Block for Modern-Day Brands

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We often say, “start at the root.” When a leader looks inward to build their brand, he or she is doing the work that most haven’t dared to do. By …

Brand Standards
  • September 17, 2017
  • ROOT + RIVER

What Does My Mission Have To Do With My Business?

“You talk a lot about mission. But what does my mission have to do with my business or my career?” Editor’s Note: The questions you don’t ask could hold the …

Sketch No Cheesy Taglines
  • July 28, 2017
  • ROOT + RIVER

Re-Branded? Not Unless You’ve Done These 5 Things

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By Emily Soccorsy + Justin Foster When people tell us they’ve been through a re-brand, first we get excited. Then we get curious. Then we ask what the effort entailed. …

Sketch Boat on River
  • July 10, 2017
  • ROOT + RIVER

Marketers: You’re Not Directing, You’re Drifting

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As directors of marketing, we are mistakenly under the impression that we are actually directing marketing. The truth is, directors of marketing are often seen as marketing order takers. They …

Mission Possible Pin
  • June 28, 2017
  • ROOT + RIVER

How Being Mission-centric Drives Your Brand: What Zuckerberg Knows

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Three Vital Foundations of Your Brand By Emily Soccorsy A few days ago, Facebook CEO Mark Zuckerberg announced Facebook had, for the first time in its short and meteoric history, …

Cat Weise
  • June 20, 2017
  • ROOT + RIVER

Putting Silliness on the Schedule

What fun does for productivity, collaboration + brand This interview with Cat Weise, Root + River Chief of Staff, delves into the idea of light-heartedness and its power in the …

BrandLab
  • June 01, 2017
  • ROOT + RIVER

5 Ways BrandLab Rewires Your Brain

A few times a year we host a workshop we’ve fondly come to call BrandLab. It’s more than just your average workshop. It’s an experience designed to ruffle your soulful …

Sketch Message in a bottle
  • May 17, 2017
  • ROOT + RIVER

The Magic is in the Message

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By Emily Soccorsy + Justin Foster As a child, magic is an accepted part of the world. Yet as adults, magic becomes something that “doesn’t exist.” (Until we head off …

View of Ceiling with Odd Chandeleir
  • May 05, 2017
  • ROOT + RIVER

There’s Only One Thing Missing From Your Brand

By Emily Soccorsy In a Root Session with one of our clients last week, the CEO began to complain about how difficult it is to hire good people. His complaints, …

Sketch Bear Sleeping
  • April 19, 2017
  • ROOT + RIVER

The Brand Advantage of Awake Leaders

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By Emily Soccorsy + Justin Foster The world these days is like a hibernating bear at the end of winter. It’s getting a bit warmer out, but it’s always easier …

Sketch I hope he's using quarendon
  • April 06, 2017
  • ROOT + RIVER

In Modern Branding, Perception is No Longer Reality

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By Emily Soccorsy + Justin Foster Some of the strongest branding advice we give to clients is this: when building a brand don’t add more pretense. You may nod your …