• March 31, 2017

The Latest from FosterResearch: 5 Indicators a Brand is in Trouble

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By Justin Foster FosterResearch is my tongue-in-cheek term for observational analysis. It gently pokes fun at the extensive projects done by research firms that usually just confirm the math on …

Emily and Justin Speak to their audience
  • March 21, 2017

Time, Space, Opportunity: 3 Ways to Help You Begin Branding

“Rather than love, than money, than fame, give me truth.” Ralph Waldo Emerson By Emily Soccorsy I spend most of my time working out of my home office, pounding away …

Sketch Get Re-rooted
  • March 20, 2017

How to Know When Your Brand Needs a Refresh

And when will it work? By Emily Soccorsy One of the most frequently asked questions we receive is: How do I know if my brand needs a refresh?  (We are …

Ways to Strengthen Your Brand
  • February 20, 2017

3 Ways to Strengthen Your Brand for Any Conversation

By Emily Soccorsy + Justin Foster We believe and teach our clients that brands begin in conversations. In fact, we propose that you don’t actually have a brand until it is …

Sketch The Way Your brand makes me feel
  • February 09, 2017

The Love Story of You + Your Brand

What is a brand? It’s your presence when you are not present. It’s also the emotions you inspire in people when they encounter you or your work/calling/brand. So how do …

Sketch Become a brand
  • January 24, 2017

Where Does My Brand Begin?

By Emily Soccorsy + Jennifer Lawhead 3 Ways To Uniquely Tell The Story of Your Brand Often people ask us, “how do I build my brand?” It’s pretty obvious they …

Sketch Money and Brand ROI
  • January 04, 2017

The Real ROI of Branding: 5 Signs

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By Emily Soccorsy + Justin Foster “Brand” and “branding” can often be a bit esoteric — even for brand geeks like us (not to be confused with band geeks, of …

Sketch Woman's Face
  • December 19, 2016

Are You an Awake Leader?

By Emily Soccorsy + Justin Foster We often get the question, “who do you work with?” Most times, the questioner expects us to list off an industry, a company size, …

  • December 12, 2016

How to Pass the Brand Test and Build Your Personal Brand: 3 Tips to Help You Earn an A+

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By Emily Soccorsy, co-founder You’re being tested. Every single day — potentially at every hour. Your words, your behavior, your veracity. Who you say you are, what you say you …

Sketch Brand Begins here
  • November 10, 2016

A Strong Brand Solves a Thousand Business Problems

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By Emily Soccorsy + Justin Foster “I can’t work on my brand right now, I have business problems to deal with.” “The goals for the business aren’t important or relevant …

sunlight shines through trees
  • November 01, 2016

The One Surefire Way Your Content Will Be Consumed

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By Jennifer Lawhead – Chief of Content Many organizations, especially in the last several years, have jumped on the content marketing bandwagon. Using content as a way to engage, educate …

Sketch Wristwatch with What is my Brand
  • October 13, 2016

Stop Waiting for the World to Tell You What Your Brand Is

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By Emily Soccorsy + Justin Foster Stop waiting for the world to tell you what your brand is. It’s never going to happen. Not really. We are so reactionary and …