Order
  • March 19, 2018
  • ROOT + RIVER

Amor Fati and Your Brand

As humans we love to quantify. Predict. Determine. Forecast. Around 300,000 years ago (when we as a human race began) predicting, determining and developing and sharing systems of knowing provided …

Campfire
  • January 24, 2018
  • ROOT + RIVER

Why You Should Stop Saying, “I Don’t Have a Story”

By Jennifer Lawhead “I have nothing to say.” “I don’t have an exciting story to tell.” “I’m just a typical business owner.” When I work with clients to help them …

Know Thyself
  • January 08, 2018
  • ROOT + RIVER

Know Thyself: A 21st Century Branding Principle

One of the most surprising moments of a Root Session is when our beloved client has the realization their brand was already inside of them. We did not tell them …

Handwritten Text on EQ and Brand
  • October 29, 2015
  • ROOT + RIVER

The Link Between EQ + Branding

I recently opined in a tweet that branding is an extension of a leader’s EQ. That low EQ leads to bad branding decisions, lack of awareness & message obsession. This …