Sketch Pitcher and Cup
  • September 22, 2016
  • ROOT + RIVER

‘I’m Different And That’s Bad:’ The Lie That Stops You From Being a Brand

3 Practices to Get Weird By Emily Soccorsy + Justin Foster Being different is no bueno. Of course, you don’t consciously think that! But that’s what your mind is often …

Sketch of a man thinking: I got this
  • August 16, 2016
  • ROOT + RIVER

5 Ways Your Ego Might Be Making You a Terrible Marketer

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By Emily Soccorsy + Justin Foster Your ego has served you well in building your business. (We define ego as the mind part of you, the one that is constantly …

Sketch of a wall with post marketing give it to me
  • July 15, 2016
  • ROOT + RIVER

Don’t Let the Magic Die: Sexy Talk Marketing

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By Emily Soccorsy + Justin Foster We’ve recently been working with a Fortune 50 company to help them communicate a critical business strategy that required some sensitivity and intentional language …

Sketch Woman Wearing Statement Soulful Sweatshirt
  • June 26, 2016
  • ROOT + RIVER

How Being a Soulful Leader Boosts Your Brand

By Emily Soccorsy + Justin Foster There are a lot of business people who balk at the use of the term “soul.” They think it has no place in the …

Sketch Flowers
  • June 09, 2016
  • ROOT + RIVER

You Don’t Want to Be Different

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By Emily Soccorsy + Justin Foster You say you want to be different. You say you want to stand out from the crowd. You say you want to be bold. …

Mid-life Crisis of business
  • May 19, 2016
  • ROOT + RIVER

5 Signs Your Business is Having a Midlife Crisis

Originally posted on AllBusiness. Art credit: Drew Dernavich By Emily Soccorsy and Justin Foster Midlife crises are fairly easy to recognize in others, but they’re often not so easy to recognize in …

Sketch Coffee To Do List and Alarm Clock
  • May 11, 2016
  • ROOT + RIVER

5 Simple Ways to Improve Your Brand in One Day

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By Emily Soccorsy and Justin Foster We both love mornings. They bring with them the promise of the day, the hope of a new habit or opportunity. And great coffee. …

Justin Foster
  • May 10, 2016
  • ROOT + RIVER

Justin Foster Interview on The Complete Leader Podcast

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root + river co-founder Justin Foster was recently interviewed by Dale Dixon for The Complete Leader podcast. Justin was interviewed on the root + river philosophy that “Leading is Branding.” …

Mind Over Message
  • May 06, 2016
  • ROOT + RIVER

Mind Over Message: Why Sadness, Stubbornness & Staleness Stick Around

By Emily Soccorsy + Justin Foster The most stubborn remnant of 20th century thinking is that you can move people by moving their brains. And that messaging is merely an …

Marketers Who Hate Marketing
  • April 15, 2016
  • ROOT + RIVER

Marketers Who Hate Marketing

By Emily Soccorsy + Justin Foster While working with a client recently, she delighted us with the following statement: “I love working with you because I hate traditional marketing,” she …

Handwritten Text Branding is a Spiritual Exercise
  • March 11, 2016
  • ROOT + RIVER

Becoming a Brand: The Final 30%

Becoming a Brand: The Final 30% 3 Most Often Overlooked Aspects of Brand Building You are almost there. You spent the time to dig into what makes you different. You …

Myths About Branding
  • February 03, 2016
  • ROOT + RIVER

5 Common Myths CEOs Believe About Branding

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By Emily Soccorsy + Justin Foster If you are a senior leader, you have fought through multiple recessions, market fluctuations and dealt with flavor-of-the-month marketing initiatives. So you may view …