The One Surefire Way Your Content Will Be Consumed
Filed Under: 21st Century Branding
By Jennifer Lawhead – Chief of Content Many organizations, especially in the last several years, have jumped on the content marketing bandwagon. Using content as a way to engage, educate …
Stop Waiting for the World to Tell You What Your Brand Is
Filed Under: 21st Century Branding
By Emily Soccorsy + Justin Foster Stop waiting for the world to tell you what your brand is. It’s never going to happen. Not really. We are so reactionary and …
‘I’m Different And That’s Bad:’ The Lie That Stops You From Being a Brand
Filed Under: 21st Century Branding, Beliefs-Based Branding
3 Practices to Get Weird By Emily Soccorsy + Justin Foster Being different is no bueno. Of course, you don’t consciously think that! But that’s what your mind is often …
5 Ways Your Ego Might Be Making You a Terrible Marketer
Filed Under: 21st Century Branding
By Emily Soccorsy + Justin Foster Your ego has served you well in building your business. (We define ego as the mind part of you, the one that is constantly …
Don’t Let the Magic Die: Sexy Talk Marketing
Filed Under: 21st Century Branding
By Emily Soccorsy + Justin Foster We’ve recently been working with a Fortune 50 company to help them communicate a critical business strategy that required some sensitivity and intentional language …
How Being a Soulful Leader Boosts Your Brand
Filed Under: 21st Century Branding, Beliefs-Based Branding
By Emily Soccorsy + Justin Foster There are a lot of business people who balk at the use of the term “soul.” They think it has no place in the …
You Don’t Want to Be Different
Filed Under: 21st Century Branding
By Emily Soccorsy + Justin Foster You say you want to be different. You say you want to stand out from the crowd. You say you want to be bold. …
5 Signs Your Business is Having a Midlife Crisis
Filed Under: 21st Century Branding, Press Mentions
Originally posted on AllBusiness. Art credit: Drew Dernavich By Emily Soccorsy and Justin Foster Midlife crises are fairly easy to recognize in others, but they’re often not so easy to recognize in …
5 Simple Ways to Improve Your Brand in One Day
Filed Under: 21st Century Branding
By Emily Soccorsy and Justin Foster We both love mornings. They bring with them the promise of the day, the hope of a new habit or opportunity. And great coffee. …
Justin Foster Interview on The Complete Leader Podcast
Filed Under: 21st Century Branding
root + river co-founder Justin Foster was recently interviewed by Dale Dixon for The Complete Leader podcast. Justin was interviewed on the root + river philosophy that “Leading is Branding.” …
Mind Over Message: Why Sadness, Stubbornness & Staleness Stick Around
Filed Under: 21st Century Branding, Beliefs-Based Branding
By Emily Soccorsy + Justin Foster The most stubborn remnant of 20th century thinking is that you can move people by moving their brains. And that messaging is merely an …
Marketers Who Hate Marketing
Filed Under: 21st Century Branding, Beliefs-Based Branding
By Emily Soccorsy + Justin Foster While working with a client recently, she delighted us with the following statement: “I love working with you because I hate traditional marketing,” she …
