Welcome to Episode 01 of the Nobody Cares About Your Brand Podcast – “Self Awareness.”
Your brand is about you. Learn the three things you have immediate control over to build your brand and learn how to give your brand a voice that works in every conversation. Brands are born in conversations and the world is a lab for your brand.
Self Awareness is the first of these building blocks. It’s also the first dimension of Emotional Intelligence (“EQ”) in Daniel Goleman’s EQ model. Self Awareness allows you to be mindful, present, and engaged in your business and life. Without it, developing your brand and relationships can be a challenge.
Self Awareness is the first practice of the Seven Practices of Becoming a Brand.
Emily Soccorsy + Justin Foster are cofounders of the intrinsic branding practice known as Root + River. Together with their defiantly different clients, they uncover then articulate the foundational elements of the brand. Then, they provide brand strategy and brand coaching as the brand is rolled out internally and externally. Obsessive about language and differentiation, Emily + Justin are also authors and speakers. Follow @rootandriver @fosterthinking and @emilyatlarge.