Welcome to Episode 02 of the Nobody Cares About Your Brand Podcast – “Connecting to Your Root.”
Brands have a starting point — and it’s not within your advertising agency. It’s within you. The trouble is that you may be experiencing a brand identity crisis. But fear not! We’ll give you three questions to ask yourself to help connect you to your root. You must understand the gaps in your brand to get to your core beliefs.
Connecting to your root is the second practice of the Seven Practices of Becoming a Brand.
Emily Soccorsy + Justin Foster are cofounders of the intrinsic branding practice known as Root + River. Together with their defiantly different clients, they uncover then articulate the foundational elements of the brand. Then, they provide brand strategy and brand coaching as the brand is rolled out internally and externally. Obsessive about language and differentiation, Emily + Justin are also authors and speakers. Follow @rootandriver @fosterthinking and @emilyatlarge.