Why You Should Stop Saying, “I Don’t Have a Story”
Filed Under: 21st Century Branding, Intrinsic Branding
By Jennifer Lawhead “I have nothing to say.” “I don’t have an exciting story to tell.” “I’m just a typical business owner.” When I work with clients to help them …
Know Thyself: A 21st Century Branding Principle
Filed Under: 21st Century Branding, Intrinsic Branding, Leadership
One of the most surprising moments of a Root Session is when our beloved client has the realization their brand was already inside of them. We did not tell them …
A Very Different Kind of New Year’s Resolution…
Filed Under: 21st Century Branding, Beliefs-Based Branding
New Year’s resolutions are lame. For the most part, anyway. They are generally some in-the-moment super important idea abandoned as quickly as a battery-less toy on Christmas morning. But setting …
I’m ready to tell my story. Where do I start?
Filed Under: 21st Century Branding, Beliefs-Based Branding, Leadership
First, congratulations to you. You’ve discovered the work that’s behind you is not the work that’s in front of you. It’s not your life’s work. It’s not what lies at …
How do we create a market position?
Filed Under: 21st Century Branding, Beliefs-Based Branding
Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Like “authenticity,” “story” and …
We do retreats. Do you?
Filed Under: 21st Century Branding, Workshops
We never used to retreat this much. Ever. (In fact, Justin thought retreats were kind of lame.) But in building a virtual team and working from far-flung corners of the …
Who the heck is my target audience?
Filed Under: 21st Century Branding, Beliefs-Based Branding
Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Let’s start with this …
Change: Why Not Love It?
Filed Under: 21st Century Branding, Beliefs-Based Branding
Leaders who have yet to embrace change are at a distinct disadvantage. Those who fear change they do not understand very well may be opting out of modern business. Read: …
Why is marketing so overwhelming?
Filed Under: 21st Century Branding, Beliefs-Based Branding
Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Marketing is overwhelming. What …
Inner Work: A Crucial Building Block for Modern-Day Brands
Filed Under: 21st Century Branding
We often say, “start at the root.” When a leader looks inward to build their brand, he or she is doing the work that most haven’t dared to do. By …
What Does My Mission Have To Do With My Business?
Filed Under: 21st Century Branding, Beliefs-Based Branding
“You talk a lot about mission. But what does my mission have to do with my business or my career?” Editor’s Note: The questions you don’t ask could hold the …
5 Ways BrandLab Rewires Your Brain
Filed Under: 21st Century Branding, Workshops
A few times a year we host a workshop we’ve fondly come to call BrandLab. It’s more than just your average workshop. It’s an experience designed to ruffle your soulful …