Campfire
  • January 24, 2018
  • ROOT + RIVER

Why You Should Stop Saying, “I Don’t Have a Story”

By Jennifer Lawhead “I have nothing to say.” “I don’t have an exciting story to tell.” “I’m just a typical business owner.” When I work with clients to help them …

Know Thyself
  • January 08, 2018
  • ROOT + RIVER

Know Thyself: A 21st Century Branding Principle

One of the most surprising moments of a Root Session is when our beloved client has the realization their brand was already inside of them. We did not tell them …

In the New Year we resolve
  • December 28, 2017
  • ROOT + RIVER

A Very Different Kind of New Year’s Resolution…

New Year’s resolutions are lame.  For the most part, anyway. They are generally some in-the-moment super important idea abandoned as quickly as a battery-less toy on Christmas morning. But setting …

About me
  • October 22, 2017
  • ROOT + RIVER

I’m ready to tell my story. Where do I start?

First, congratulations to you. You’ve discovered the work that’s behind you is not the work that’s in front of you. It’s not your life’s work. It’s not what lies at …

Hold this Position
  • October 13, 2017
  • ROOT + RIVER

How do we create a market position?

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Like “authenticity,” “story” and …

Root and River team silly
  • October 09, 2017
  • ROOT + RIVER

We do retreats. Do you?

We never used to retreat this much. Ever. (In fact, Justin thought retreats were kind of lame.) But in building a virtual team and working from far-flung corners of the …

drawing of woman
  • October 09, 2017
  • ROOT + RIVER

Who the heck is my target audience?

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Let’s start with this …

Change
  • October 02, 2017
  • ROOT + RIVER

Change: Why Not Love It?

Leaders who have yet to embrace change are at a distinct disadvantage. Those who fear change they do not understand very well may be opting out of modern business. Read: …

Why is marketing so overwhelming?
  • September 29, 2017
  • ROOT + RIVER

Why is marketing so overwhelming?

Editor’s Note: As we move into the last two seasons of the year, we are answering questions people have repeatedly asked us about branding and marketing. Marketing is overwhelming. What …

Emily on Inner Work
  • September 22, 2017
  • ROOT + RIVER

Inner Work: A Crucial Building Block for Modern-Day Brands

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We often say, “start at the root.” When a leader looks inward to build their brand, he or she is doing the work that most haven’t dared to do. By …

Brand Standards
  • September 17, 2017
  • ROOT + RIVER

What Does My Mission Have To Do With My Business?

“You talk a lot about mission. But what does my mission have to do with my business or my career?” Editor’s Note: The questions you don’t ask could hold the …

BrandLab
  • June 01, 2017
  • ROOT + RIVER

5 Ways BrandLab Rewires Your Brain

A few times a year we host a workshop we’ve fondly come to call BrandLab. It’s more than just your average workshop. It’s an experience designed to ruffle your soulful …