In our work as brand excavators and strategists, we are not working to shoehorn your brand or business into a pre-set market position that we’ve deemed advantageous. That’s Old World branding. What we are ultimately working to do is to inspire you to overcome your fear. Fear is the main dynamic that keeps you from truly becoming a brand. The fears you have may feel monstrous ...
The Off-The-Record Factor: Share Stories You’d Normally Hide
If you were being interviewed by The New York Times about the success of your brand, what would you say? (I’ll give you a moment). Would you explain how you made some smart investments? Would you describe your strong work ethic? Would you acknowledge all of the things you did correctly? Yes, I’m sure you would. As you should! Undoubtedly, if a national newspaper has recognized you as an ...
BrandLab Attendee, We’d Like You to Meet Someone. Yourself.
When is the last time you raced against your buddies to make and fly a paper airline? Or when have you last handwritten something sacred and private, folded it up carefully and discreetly passed to a friend? How about taking the time to sit back and let someone read aloud to you? Has it been awhile? I’d venture to guess it’s because you’re an adult and most of us haven’t done these things ...
Podcast Appearances
Throughout the various podcasts that we’ve been grateful to appear on, it has been such a joy to speak to other experienced leaders who share similar passions as we do. Having the opportunity to help guide visionary leaders convey their message to the world is extremely rewarding, especially when they are ready to let their true self reflect in ...
Don’t Tell Stories. Excavate Them. By Jennifer Lawhead
“That’s the story!” I exclaimed to a client on a recent storytelling and content coaching call. If I’ve learned anything from our clients recently, it’s this: when it comes to storytelling, the story is actually buried in the story. Sometimes, the story is buried in the story inside of the story. In other words, there’s probably a cooler/more interesting/more fascinating/more authentic story ...
Synthesis Episode #12: Marcia Reynolds On How Coaching Can Shift Living
As Our twelfth episode features Marcia Reynolds, Psy D., Marcia is the author of three books, The Discomfort Zone, Outsmart Your Brainand Wander Woman, with a fourth book on coaching in the works about how to get into a inquiry process. Marcia is real, frank and incredibly bright in her discussion with us and we cover a lot of meaningful ground. We cover how we remake ourselves, how coaching is ...
An Open Letter
We believe every great brand is a spiritual experience. A movement. A brand is the only place in business where your inner world is experienced by the outer world. For too long, we have accepted the belief that these worlds are supposed to be separate. We say no. When these worlds are kept separate, dissonance occurs. Identity crises emerge. Leaders drift from the mission. Employees feel ...
Synthesis Episode 7: CEO Allen Gannett – On Knowing Who You Are + Tackling Creativity
EPISODE 7: Allen Gannett LISTEN HERE (audio + video) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently. Our seventh episode of Synthesis featured our visit with entrepreneur, CEO and author Allen Gannett, whose book debuted June 12. Allen is the founder and CEO of TrackMaven, a marketing analytics ...
Synthesis Episode 6: Kristin Romaine – Bringing Joy to Community Building
EPISODE 5: Kristin Romaine LISTEN HERE (audio) Part I Part II Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently. Our sixth episode of Synthesis featured our visit with Kristin Romaine, who is the founder and chief innovator and social impact artist at her company, Like the Lettuce. Kristin is ...
Synthesis Episode 5: Elijah May on the Human Experience
EPISODE 5: Elijah May LISTEN HERE (video + audio) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently. Our fifth episode of Synthesis featured our visit with The Experience Company co-founder, Elijah May. A breath of fresh air, a paradox, a success story, Elijah is exactly what we try to bring to ...