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Root + River

a beliefs-based branding strategic consulting team

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The Future of Your Brand Starts Now

September 24, 2019 By Emily

By Emily Soccorsy and Justin Foster One of the downsides of being an engaged leader in a company is that you really want the company to succeed.  You want the profitable business venture that leads to you and your team getting paid, furthering your cause, enjoying accomplishments to succeed. Badly, day-in and day-out. And as fast as possible. You want it to succeed so much it creates ...

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What Fear Does to Your Brand

July 16, 2019 By Emily

  In our work as brand excavators and strategists, we are not working to shoehorn your brand or business into a pre-set market position that we’ve deemed advantageous. That’s Old World branding. What we are ultimately working to do is to inspire you to overcome your fear.  Fear is the main dynamic that keeps you from truly becoming a brand. The fears you have may feel monstrous ...

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The Off-The-Record Factor: Share Stories You’d Normally Hide

June 27, 2019 By Jennifer Lawhead

If you were being interviewed by The New York Times about the success of your brand, what would you say? (I’ll give you a moment). Would you explain how you made some smart investments? Would you describe your strong work ethic? Would you acknowledge all of the things you did correctly? Yes, I’m sure you would. As you should! Undoubtedly, if a national newspaper has recognized you as an ...

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BrandLab Attendee, We’d Like You to Meet Someone. Yourself.

June 26, 2019 By Jennifer Lawhead

When is the last time you raced against your buddies to make and fly a paper airline? Or when have you last handwritten something sacred and private, folded it up carefully and discreetly passed to a friend? How about taking the time to sit back and let someone read aloud to you? Has it been awhile? I’d venture to guess it’s because you’re an adult and most of us haven’t done these things ...

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Podcast Appearances

June 20, 2019 By Emily

           Throughout the various podcasts that we’ve been grateful to appear on, it has been such a joy to speak to other experienced leaders who share similar passions as we do. Having the opportunity to help guide visionary leaders convey their message to the world is extremely rewarding, especially when they are ready to let their true self reflect in ...

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Don’t Tell Stories. Excavate Them. By Jennifer Lawhead

May 9, 2019 By Jennifer Lawhead

“That’s the story!” I exclaimed to a client on a recent storytelling and content coaching call. If I’ve learned anything from our clients recently, it’s this: when it comes to storytelling, the story is actually buried in the story. Sometimes, the story is buried in the story inside of the story. In other words, there’s probably a cooler/more interesting/more fascinating/more authentic story ...

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Synthesis Episode #12: Marcia Reynolds On How Coaching Can Shift Living

May 8, 2019 By Emily

As Our twelfth episode features Marcia Reynolds, Psy D., Marcia is the author of three books, The Discomfort Zone, Outsmart Your Brainand Wander Woman, with a fourth book on coaching in the works about how to get into a inquiry process. Marcia is real, frank and incredibly bright in her discussion with us and we cover a lot of meaningful ground. We cover how we remake ourselves, how coaching is ...

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An Open Letter

March 8, 2019 By Emily

We believe every great brand is a spiritual experience. A movement. A brand is the only place in business where your inner world is experienced by the outer world. For too long, we have accepted the belief that these worlds are supposed to be separate. We say no. When these worlds are kept separate, dissonance occurs. Identity crises emerge. Leaders drift from the mission. Employees feel ...

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Market As You Would Like To Be Marketed To

May 8, 2018 By Emily

By Emily Soccorsy + Justin Foster In our world, the most egregious violators of the Golden Rule are marketers. By in large, they do not market unto others as they would like to be marketed unto. Sadly, the marketing industry supports this disconnection between humanity and marketing. Way too many marketers go for tactics that use the ball peen hammers of coercion, scarcity, and intrusive, ...

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3 Corporate Habits that Will Crush Your Entrepreneurial Spirit

April 3, 2018 By Justin Foster

  We heart entrepreneurial people. We heart them wherever they may be, and whenever they might find us. In the last year, we’ve seen an increasing number of what we term ATLs, or “about-to-launch,” folks who have finally found the corporate structure too oppressive to their souls to abide any longer. As they prepare their escape, they reach out to us. We meet at the junction and help ...

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“Category is essentially owning a place in the ...

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Instagram post 2191683379598756626_2130602384 “Category is essentially owning a place in the marketplace that didn’t exist before. A good general rule of thumb for category design is, if you can’t read numbers one or two, create a new category.” - @fosterthinking Full podcast here👉🏼 http://html5-player.libsyn.com/embed/episode/id/12185045/height/90/theme/custom/thumbnail/yes/direction/backward/render-playlist/no/custom-color/f9090a/
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Instagram post 2182184936060930948_2130602384 “We help pair you and do some early execution around the language with you and then we help pair you with a marketing executor. So, we develop a studio of partners that we’ve vetted and used ourselves in our own marketing, in our own work. We recommend and introduce you to other individuals who are specialists in their specific practice.” - @emilyatlarge Tune into our latest podcast with Bela and Mike as we discuss connecting your mission to your brand! 👉🏼 https://player.whooshkaa.com/episode/466762
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Instagram post 2175235949978369813_2130602384 “If you’re called to be an entrepreneur or a small business owner, you’re an artist and all artists are called to something.” -@fosterthinking Tune in as we speak with @smallbizstacey on this episode of #SmallBusinessSuccessStories. Watch the full episode here 👇🏼https://smallbizmarketingspecialist.com/how-to-get-to-the-root-of-your-brand/
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  • The Off-The-Record Factor: Share Stories You’d Normally Hide

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Root + River

We believe all great brands are spiritual experiences. Branding is an experience that will change you. It will shift the borders of your thinking and give you a practical framework for how to collectively carry the brand forward.

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Recent Musings

  • The Future of Your Brand Starts Now
  • What Fear Does to Your Brand
  • The Off-The-Record Factor: Share Stories You’d Normally Hide
  • BrandLab Attendee, We’d Like You to Meet Someone. Yourself.
  • Podcast Appearances

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