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Root + River

a beliefs-based branding strategic consulting team

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Don’t Tell Stories. Excavate Them. By Jennifer Lawhead

May 9, 2019 By Jennifer Lawhead

“That’s the story!” I exclaimed to a client on a recent storytelling and content coaching call. If I’ve learned anything from our clients recently, it’s this: when it comes to storytelling, the story is actually buried in the story. Sometimes, the story is buried in the story inside of the story. In other words, there’s probably a cooler/more interesting/more fascinating/more authentic story ...

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Synthesis Episode #12: Marcia Reynolds On How Coaching Can Shift Living

May 8, 2019 By Emily

As Our twelfth episode features Marcia Reynolds, Psy D., Marcia is the author of three books, The Discomfort Zone, Outsmart Your Brainand Wander Woman, with a fourth book on coaching in the works about how to get into a inquiry process. Marcia is real, frank and incredibly bright in her discussion with us and we cover a lot of meaningful ground. We cover how we remake ourselves, how coaching is ...

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Synthesis Episode 10: Ron Price + Stacy Ennis on Growing Influence

October 1, 2018 By Emily

LISTEN HERE (audio + video) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently. Our tenth episode features Ron Price and Stacy Ennis, authors of Growing Influence: A Story of How to Lead with Character, Expertise and Impact, which was recently published and is now available. Growing Influence is a modern ...

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Why Ego Kills Brands

September 7, 2018 By Emily

By Emily Soccorsy + Justin Foster To be a leader you need a healthy ego. Leading with your ego will kill your brand. Discuss. Not sure what to discuss? We got you. First off, we need an ego. It keeps us alive and moving. It looks out for us and spurs urgency. This is why the ego makes a great employee but a terrible boss. Leaders who allow the ego to lead are making themselves highly ...

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Synthesis Episode 9: CEO Tanya Hall on Bringing Honor to Self-Publishing

August 29, 2018 By Emily

LISTEN HERE (audio + video) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently. Our ninth episode of Synthesis features Tanya Hall. Tanya Hall is CEO of Austin-based Greenleaf Book Group and author of Ideas, Influence and Income: Write a Book, Build Your Brand, and Lead Your Industry. She is also energized to ...

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Synthesis Episode 8: Claritee Co-Founders Triana Newton & Doug McRae taking on Smokestack Thinking

July 31, 2018 By Justin Foster

LISTEN HERE (audio + video) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently.   Our eighth episode of Synthesis features Claritee co-founders Triana Newton & Doug McRae. Doug and Tri were friends with Emily and Justin before there was either a Root + River or a Claritee! Based in Canada, ...

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5 Ways BrandLab Rewires Your Brain

June 1, 2017 By Justin Foster

  A few times a year we host a workshop we've fondly come to call BrandLab. It's more than just your average workshop. It's an experience designed to ruffle your soulful feathers and create new neural pathways to help you reconceive of your business and your brand. We know the BrandLab will rewire your brain. Here's how: By being hands-on, brands-on. This sounds cheesy and bold, but, ...

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“Category is essentially owning a place in the ...

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Instagram post 2191683379598756626_2130602384 “Category is essentially owning a place in the marketplace that didn’t exist before. A good general rule of thumb for category design is, if you can’t read numbers one or two, create a new category.” - @fosterthinking Full podcast here👉🏼 http://html5-player.libsyn.com/embed/episode/id/12185045/height/90/theme/custom/thumbnail/yes/direction/backward/render-playlist/no/custom-color/f9090a/
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“We help pair you and do some early execution ...

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Instagram post 2182184936060930948_2130602384 “We help pair you and do some early execution around the language with you and then we help pair you with a marketing executor. So, we develop a studio of partners that we’ve vetted and used ourselves in our own marketing, in our own work. We recommend and introduce you to other individuals who are specialists in their specific practice.” - @emilyatlarge Tune into our latest podcast with Bela and Mike as we discuss connecting your mission to your brand! 👉🏼 https://player.whooshkaa.com/episode/466762
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“If you’re called to be an entrepreneur or a ...

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Instagram post 2175235949978369813_2130602384 “If you’re called to be an entrepreneur or a small business owner, you’re an artist and all artists are called to something.” -@fosterthinking Tune in as we speak with @smallbizstacey on this episode of #SmallBusinessSuccessStories. Watch the full episode here 👇🏼https://smallbizmarketingspecialist.com/how-to-get-to-the-root-of-your-brand/
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Root + River

We believe all great brands are spiritual experiences. Branding is an experience that will change you. It will shift the borders of your thinking and give you a practical framework for how to collectively carry the brand forward.

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  • BrandLab Attendee, We’d Like You to Meet Someone. Yourself.
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