As the director of marketing, you are one person. You are one person who acts as the chief mouthpiece, the brilliant broadcaster and the tenacious town crier for your big organization. With limited resources, it’s up to you to manage publicity, message, brand voice, campaigns, digital, visuals, and video, all while vetting new marketing advice and services, newfangled technology and CEOs who ...
An Open Letter
We believe every great brand is a spiritual experience. A movement. A brand is the only place in business where your inner world is experienced by the outer world. For too long, we have accepted the belief that these worlds are supposed to be separate. We say no. When these worlds are kept separate, dissonance occurs. Identity crises emerge. Leaders drift from the mission. Employees feel ...
You Don’t Need a Marketing Agency
By Emily Soccorsy + Justin Foster Small business owners are in a bit of a conundrum when it comes to marketing. You can either do it yourself or bring in a marketing agency. Let’s be real. Doing marketing yourself is not an option. Even if you enjoy it, there’s too much. Contemporary branding and marketing is not something you do in the seams and creases of running a business. A marketing ...
Synthesis Episode 7: CEO Allen Gannett – On Knowing Who You Are + Tackling Creativity
EPISODE 7: Allen Gannett LISTEN HERE (audio + video) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently. Our seventh episode of Synthesis featured our visit with entrepreneur, CEO and author Allen Gannett, whose book debuted June 12. Allen is the founder and CEO of TrackMaven, a marketing analytics ...
Synthesis Episode 6: Kristin Romaine – Bringing Joy to Community Building
EPISODE 5: Kristin Romaine LISTEN HERE (audio) Part I Part II Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently. Our sixth episode of Synthesis featured our visit with Kristin Romaine, who is the founder and chief innovator and social impact artist at her company, Like the Lettuce. Kristin is ...
Synthesis Episode 5: Elijah May on the Human Experience
EPISODE 5: Elijah May LISTEN HERE (video + audio) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently. Our fifth episode of Synthesis featured our visit with The Experience Company co-founder, Elijah May. A breath of fresh air, a paradox, a success story, Elijah is exactly what we try to bring to ...