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Root + River

a beliefs-based branding strategic consulting team

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How Do I Do Big Marketing With A Small Team?

December 13, 2019 By Emily

As the director of marketing, you are one person. You are one person who acts as the chief mouthpiece, the brilliant broadcaster and the tenacious town crier for your big organization. With limited resources, it’s up to you to manage publicity, message, brand voice, campaigns, digital, visuals, and video, all while vetting new marketing advice and services, newfangled technology and CEOs who ...

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An Open Letter

March 8, 2019 By Emily

We believe every great brand is a spiritual experience. A movement. A brand is the only place in business where your inner world is experienced by the outer world. For too long, we have accepted the belief that these worlds are supposed to be separate. We say no. When these worlds are kept separate, dissonance occurs. Identity crises emerge. Leaders drift from the mission. Employees feel ...

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You Don’t Need a Marketing Agency

December 3, 2018 By Emily

By Emily Soccorsy + Justin Foster Small business owners are in a bit of a conundrum when it comes to marketing. You can either do it yourself or bring in a marketing agency. Let’s be real. Doing marketing yourself is not an option. Even if you enjoy it, there’s too much. Contemporary branding and marketing is not something you do in the seams and creases of running a business. A marketing ...

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Synthesis Episode 7: CEO Allen Gannett – On Knowing Who You Are + Tackling Creativity

June 12, 2018 By Emily

EPISODE 7: Allen Gannett LISTEN HERE (audio + video) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently. Our seventh episode of Synthesis featured our visit with entrepreneur, CEO and author Allen Gannett, whose book debuted June 12.  Allen is the founder and CEO of TrackMaven, a marketing analytics ...

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Synthesis Episode 6: Kristin Romaine – Bringing Joy to Community Building

May 8, 2018 By Emily

EPISODE 5: Kristin Romaine LISTEN HERE (audio) Part I    Part II Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently. Our sixth episode of Synthesis featured our visit with Kristin Romaine, who is the founder and chief innovator and social impact artist at her company, Like the Lettuce. Kristin is ...

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Synthesis Episode 5: Elijah May on the Human Experience

March 20, 2018 By Justin Foster

EPISODE 5: Elijah May LISTEN HERE (video + audio)   Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently. Our fifth episode of Synthesis featured our visit with The Experience Company co-founder, Elijah May. A breath of fresh air, a paradox, a success story, Elijah is exactly what we try to bring to ...

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Co-Founder @emilyatlarge was recently asked about ...

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Co-Founder @emilyatlarge was recently asked about intentions.“No words came to me,” she writes. “Instead, my heart filled, my mind flooded with emotional visuals, forms and feelings blending seamlessly into one another. (This is how most important ideas begin within me.)”Read more about why she doesn’t do resolutions and her unique process for setting intentions. Link in bio

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In the years I spent as part of a fundamentalist ...

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In the years I spent as part of a fundamentalist church, “Grow where you’re planted” was a common trope. It was typically used as an admonishment to someone’s complaining about their circumstances, writes @fosterthinking.The phrase is an adapted relic of survival. While its roots are in hope, it’s usage in contemporary times encourages hopelessness, he continues.Visit the link in bio to read Justin’s three tips if you’re stuck in a survival situation or mindset.

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For those of you who are new here, welcome! We’d...

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For those of you who are new here, welcome! We’d love to share a little bit about who we are.We are a team of four (from left): Jen, Justin, Emily and Cat. Our mission is to inspire others to go inward. We are the founders of intrinsic branding, the practice of building your brand from the inside out. No cheesy gimmicks or taglines allowed in our work.A few more facts about us: We are defiers. Each of us have stories about going against the status quo, shaking up the stale and trying new things.  We are teachers. Our team loves guiding others, teaching new concepts and freely sharing what we know. Plus, Cat was an actual teacher earlier in her career! We are a silly bunch. Ask Justin about his library of Dad jokes.Drop us a line below to say hi and ask us a question.Photo credit: Jean Laninga
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We believe all great brands are spiritual experiences. Branding is an experience that will change you. It will shift the borders of your thinking and give you a practical framework for how to collectively carry the brand forward.

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