• December 13, 2021
  • ROOT + RIVER

3 Ways to Simplify Marketing in 2022

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Warning: Over the last two years you have been convinced that marketing is overly-complicated, exhausting and overwhelming.  Due to the overabundance of fear, and the plethora of marketing options out …

  • November 17, 2021
  • ROOT + RIVER

Making Marketing Matter: A Conversation with Andy Crestodina

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On Thursday, December 2, 2022, at 2:00 p.m. CT, we will talk with Andy Crestodina, Co-Founder and Chief Marketing Officer for Orbit Media Studios, Inc. an award-winning Chicago web design …

  • November 02, 2021
  • ROOT + RIVER

Unselling Selling

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“I never want to be in sales.” This I told myself for years. So, when one of my early stage entrepreneurial mentors gave me this advice: “If you want to …

  • October 20, 2021
  • ROOT + RIVER

How We Built Our Own Personal Brands

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How does one go about personally branding themselves? What makes for a good personal brand? We wanted to answer these questions around how to become a personal brand by sharing …

  • September 08, 2021
  • ROOT + RIVER

How to be ODD

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Here’s the funny thing about differentiation: everyone talks about doing it, and very few actually do. Instead, they chase nuances and slightly-better statements. Brands obsess over taglines and slogans which make …