How to Rethink Marketing Planning for a New Year, co-facilitated by Misty Megia.
Great messaging propels a brand to places it would never get to without it. But like a space launch, there are a lot of moving parts! Innumerable things need to go right for your message to take off.
As we often say, branding is knowing what conversations you want to have. Marketing is having the conversations.
Then there is your onerous task of creating the marketing plan, which is essentially planning to have the conversation. For an entire year. In new and creative ways all the time. Efficiently and with graceful panache! All while currently managing all the plates you are already spinning for the brand. Yikes!
The task of sketching out the next year of your marketing is often overwhelming and burdensome. (Heck, just finishing up this year can feel the same way!)
To alleviate your overwhelm, we want to help you get clear on what conversations you want to have so you can better allocate your most precious resource: your time, energy and attention.
Join us as we again collaborate with Misty Megia for a Being Marketers webcast on Rethinking Your Marketing Planning.
Good planning and forecasting starts with inquiry. So utilizing an inquiry-based methodology, we will help you:
- hone in on the right questions to ask
- find the right answers for your brand and for these weird times
- apply your findings in crafting a flexible 2021 marketing plan
In addition to some perspective reframing, we will also provide a planning tool to support your work and help get you focused on what you want to convey to your audience this coming year.
Date: November 5, 2020
Time: 02:00 PM in Central Time (US and Canada)
What do you get when you place four very different individuals – each with their own passionate perspectives and multi-faceted talents – into one room?
You have the Root + River team, but most importantly, you have a collective sense of energy and magic that is difficult to describe. It must be felt. If they were a band, Co-Founder Justin Foster would be on vocals for his giftedness of the spoken word and ability to captivate a crowd with the wisdom he shares. On bass, you would find Co-Founder Emily Soccorsy, setting the rhythmic tone for the team with her ability to transform words and ideas into art and masterful writing. Chief of Staff Cat Weise would no doubt be rocking the drums, elevating the vocals and drums to amplify bigger and bolder than they could ever do alone. And Chief of Story Jennifer Lawhead could be found on the guitar, bringing harmonic tempo and soul to the music they were all making.
Together, they may not be a traditional band, but the music they make together as a branding foursome is original, soulful and authentic. They use their strengths to provide all-serving support to their clients throughout their brand journey, from pushing and provoking to comforting and validating, as these defiers learn to show up as intrinsic branders in the world.