Being Marketers explores the real lives, successes and challenges of marketing leaders in the modern world — and how they integrate professional demands with soulful growth.
An Interview with John Hardesty
2 p.m. Central – October 1
John Hardesty has spent the last 15+ years dedicated to leading the fitness industry into a new era of truth, transparency, and transformation through customer-centric, purpose-driven marketing. He believes you can’t just sell someone a pill, powder, or piece of technology – you must connect all the dots, support the consumer’s full fitness journey, and be dedicated to adding value to their life to earn their love, loyalty and referrals.
John was recently named the new Chief Brand Officer of VShred & Sculpt Nation, one of the fastest-growing fitness and nutrition brands in the world.
Previously, John served as the CMO for Nutrabolt. Prior to that, as Vice President of Digital Publishing at Bodybuilding.com, the world’s largest health and fitness e-commerce website. His digital approach to marketing helped the company grow to more than $500m in sales and reach more than 35m unique visitors per month.
Before Bodybuilding.com, John spent 8 years founding two marketing companies based on the philosophies of word-of-mouth marketing, social media, content, personal branding, and digital advertising. Developing one of the first grassroots marketing firms in the Northwest, he crafted more than 100+ brand strategies for clients such as Fred Meyer, Fishers Document Systems, Hewlett Packard, TSheets, and Wahooz Family Entertainment.
In our visit, we will be visiting with John about how to rapidly build an effective, cohesive marketing team, how to scale a brand without losing your soul, and how John creates harmony between work and home.
Time: October 1, 2020 02:00 PM in Central Time (US and Canada)
What do you get when you place four very different individuals – each with their own passionate perspectives and multi-faceted talents – into one room?
You have the Root + River team, but most importantly, you have a collective sense of energy and magic that is difficult to describe. It must be felt. If they were a band, Co-Founder Justin Foster would be on vocals for his giftedness of the spoken word and ability to captivate a crowd with the wisdom he shares. On bass, you would find Co-Founder Emily Soccorsy, setting the rhythmic tone for the team with her ability to transform words and ideas into art and masterful writing. Chief of Staff Cat Weise would no doubt be rocking the drums, elevating the vocals and drums to amplify bigger and bolder than they could ever do alone. And Chief of Story Jennifer Lawhead could be found on the guitar, bringing harmonic tempo and soul to the music they were all making.
Together, they may not be a traditional band, but the music they make together as a branding foursome is original, soulful and authentic. They use their strengths to provide all-serving support to their clients throughout their brand journey, from pushing and provoking to comforting and validating, as these defiers learn to show up as intrinsic branders in the world.