You don’t want to sound like everyone else. You want your brand to reflect who you truly are. You want to repel the opportunities not aligned with your vision (and attract those that are).
We got you.
Our clients are guided to apply Four Disciplines of Intrinsic Branding:
Brand strategy + planning
Brand language + messaging
Differentiation + category ownership
Storytelling + thought-leadership
What We Offer
Brand Strategy + Messaging
We provide in-depth brand refreshes and reintroductions, including brand strategy, messaging, positioning, category development, audience, differentiators, and brand narrative.
Once the new strategy is set, we create brand voice guides, website content, and thought leadership content calendars to guide ongoing content creation. This provides total clarity on the brand language.
All our brand strategy engagements begin with the Root Session, a daylong, immersive creative experience into the heart of the brand. After the session, we create an execution strategy that enables everyone in the organization to practice intrinsic branding. Finally, this method supports the marketing team as they build compounding momentum through storytelling, culture, and marketing infrastructure.
Who It’s For: Established businesses and/or post-exit leaders launching their second or third endeavor
Fractional CMO Services
We bring C-suite marketing leadership without the full-time overhead. As your fractional CMO team, we own the marketing strategy, direct execution, and serve as strategic counsel to your leadership team. We also mentor your internal marketing team, scaling coaching and support to your needs, so your website, proposals, events, and LinkedIn all sound like the same organization.
We use a DESC Framework to simplify marketing activities into four buckets and drive efficiency. All of your brand’s thought leadership content, newsletters, team coaching, and quarterly KPI reviews are done consistently and with polish, insight, and expertise. One strategic team guides the story, so your website, proposals, events, and LinkedIn all sound like the same organization.
Who It’s For: Professional services companies or non-profits who want to be thought leaders and build consistency and visibility around their brand
Content Development
We develop foundational and strategic content that attracts aligned, energy-positive clients and builds your brand using the least amount of your time. Our content, designed for three specific channels, LinkedIn, email campaigns and your blog, providing structure, support and strategy and gives you a creative voice that positions you as a thought leader.
Whether you need a full campaign on your path to becoming a thought leader or you have a one-off project, we will help you show up clearly, genuinely, and consistently.
Who It’s For: Organizations, brands, authors, thought leaders
Strategic Planning
Our strategic planning engagements bring your leadership team, board and stakeholders together to name that future and commit to it.
We begin with a stakeholder survey, so every voice shapes the conversation before we gather. Then we facilitate an engaging, collaborative planning session focused on a three-year vision, strategic priorities, and the metrics that matter.
Afterward, we synthesize what surfaced into a draft strategic plan covering your vision, mission, strategic initiatives, success metrics, differentiators, and audience. We loop back with your group for feedback, finalize the plan, and show how it shapes your brand messaging and marketing.
Who It’s For: Professional services companies, nonprofits, boards, leadership teams, startups
Workshops + Brand Labs
Our workshops and brand labs inform, inspire and educate leadership, sales, marketing and customer service teams on the strategies and frameworks shaping branding today, so everyone can carry the brand with confidence.
Topics include messaging, audience, differentiation, marketing, thought leadership and human-powered, AI-mediated marketing integration. We facilitate and lead every half-day or full-day workshop from start to finish, keeping each one engaging, interactive and practical for every person in the room.
Participants leave with a shared vocabulary, deeper brand and marketing knowledge, and useful frameworks for improving their work, communication and relationships long after the session ends.
Who It’s For: Professional services companies, nonprofits, boards, leadership teams, startups
Brand Leadership Coaching
Our brand leadership coaching blends our decades of experience in communication, marketing and creative leadership and business with behavioral science to help leaders understand how they work, what drives them and how they communicate, as individuals and as a team.
Each engagement begins with a kickoff call to explore your strengths and opportunities as a personal brand or team. Following that, we meet to debrief the leaders on their DISC and driving forces assessments. Working through one-on-one debriefs, and examining team dynamics, we can also facilitate interactive group sessions. Start with the leader or leadership team or board and roll out to managers and the whole organization.
The result is a more confident understanding of your personal and team brand, greater ease and efficiency in communication and a shared language that strengthens coaching, communication and culture.
Who It’s For: CEOs, founders, marketing leaders, sales leaders, leadership teams, personal brands
Creative Sparking + Mentoring
Our six-month Creative Sparking and Mentorship engagements are one-to-one experiences with Emily Soccorsy, designed to ignite new creative energy and authentic expression in life, work and relationships.
Twice-monthly virtual sessions blend mentoring, creative exploration and practical application. Together we work through blocks like perfectionism, fear and overwhelm, refine your brand voice and build sustainable habits for sharing meaningful thought leadership.
Expect real movement: from spinning to focused, from self-critical to self-compassionate, from isolated to connected. You leave with new mindsets, greater confidence and a clearer, more intentional personal brand.
Space is limited, as Emily takes on no more than three clients every six months.
Who It’s For: CEOs, founders, creative leaders, personal brands
