Read Me
  • March 08, 2019
  • ROOT + RIVER

An Open Letter

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Branding is a force for good. Let us ask you a few uncomfortable questions (because we love inquiry): Is it important to you how you show up in the world? …

  • June 17, 2021
  • ROOT + RIVER

Making Marketing Matter: A Conversation with Ryan Pirkle

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On July 1, 2021, at 3 PM CT, we will talk with Ryan Pirkle, the Director of Marketing at FFW, a global digital agency intent on building world-class digital experiences …

  • May 03, 2021
  • ROOT + RIVER

Creating More Conscious Marketing: An Interview with Kelly Campbell + Tracy Yates

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On Thursday, May 6 we will have the pleasure of interviewing Kelly Campbell and Tracy Yates, co-founders of Consciousness Leaders, and marketing leaders in their own right. All are welcome …

  • April 07, 2021
  • ROOT + RIVER

Do good in the world … the rest is logistics.

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In many ways, marketing is doing more harm than good in the world. It creates false need where there may not be need. It prays upon lack and scarcity. It …

  • March 15, 2021
  • Jennifer Lawhead

The Power of a Make-It-Real Branding Moment

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By Jennifer Lawhead Any business can brand themselves. But being an intrinsic brand requires intentionality, a willingness to go inward and the courage to tell meaningful stories.  Sounds easy, right? …

How to Understand the Emotional Needs
  • March 02, 2021
  • ROOT + RIVER

How to Understand the Emotional Needs of Your Audience

Branding is an emotional journey. Your brand is how other people experience what you believe. By understanding and being tuned into the emotions of your audience, you can design a …