Why Ego Kills Brands

By Emily Soccorsy + Justin Foster To be a leader you need a healthy ego. Leading with your ego will kill your brand. Discuss. Not sure what to discuss? We […]

Synthesis Episode 9: CEO Tanya Hall on Bringing Honor to Self-Publishing

LISTEN HERE (audio + video) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently. Our ninth episode […]

How to Turn Brand Anxiety into Brand Intelligence

By Emily Soccorsy + Justin Foster You’ve been going along and growing your company. You are a good leader, and you have a good heart. And you are good at […]

Synthesis Episode 8: Claritee Co-Founders Triana Newton & Doug McRae taking on Smokestack Thinking

LISTEN HERE (audio + video) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the world differently.   Our eighth […]

Who are Our Clients?

By Emily Soccorsy + Justin Foster Who are our clients? People often ask us. In a sentence, they are awake achievers. But there’s so much beneath, between, around and behind […]

Synthesis Episode 7: CEO Allen Gannett – On Knowing Who You Are + Tackling Creativity

EPISODE 7: Allen Gannett LISTEN HERE (audio + video) Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us — see the […]

Market As You Would Like To Be Marketed To

By Emily Soccorsy + Justin Foster In our world, the most egregious violators of the Golden Rule are marketers. By in large, they do not market unto others as they […]

Synthesis Episode 6: Kristin Romaine – Bringing Joy to Community Building

EPISODE 5: Kristin Romaine LISTEN HERE (audio) Part I    Part II Synthesis is a Root + River hosted webcast featuring nonconformist leaders whose ideas make them — and us […]

3 Corporate Habits that Will Crush Your Entrepreneurial Spirit

  By Emily Soccorsy + Justin Foster We heart entrepreneurial people. We heart them wherever they may be, and whenever they might find us. In the last year, we’ve seen […]

Small Brands: Storytelling is Yours for the Taking

March 23, 2018 // Jennifer Lawhead // No Comments // Posted in Uncategorized
  6 Easy Steps to Creating a Storytelling Flow Storytelling — it’s one of the hottest buzzwords in marketing today. Everyone wants to tell stories, and do it in a way that […]
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