By Emily Soccorsy and Justin Foster One of the downsides of being an engaged leader in a company is that you really want the company to succeed. You want the profitable business venture that leads to you and your team getting paid, furthering your cause, enjoying accomplishments to succeed. Badly, day-in and day-out. And as…
Brand is a verb, not a noun.
It is made real when everyone is able to speak confidently about the brand. It’s manifested in who you attract and who you repel. It’s born out in the perennial ROI of consistent differentiation.It Starts With a Root Session
HOW TO BRAND YOURSELF … WHEN YOU DON’T REALLY WANT TO
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Are You a Defier?
If you’ve decided not to do things the way everyone else does. If you’ve chosen to make your business your way of changing the world. If you see the divide between the Old World and the New World and want to be a bridge, then we need to talk.Contact Us
In our work as brand excavators and strategists, we are not working to shoehorn your brand or business into a pre-set market position that we’ve deemed advantageous. That’s Old World branding. What we are ultimately working to do is to inspire you to overcome your fear. Fear is the main dynamic that keeps you…
If you were being interviewed by The New York Times about the success of your brand, what would you say? (I’ll give you a moment). Would you explain how you made some smart investments? Would you describe your strong work ethic? Would you acknowledge all of the things you did correctly? Yes, I’m sure you would….
When is the last time you raced against your buddies to make and fly a paper airline? Or when have you last handwritten something sacred and private, folded it up carefully and discreetly passed to a friend? How about taking the time to sit back and let someone read aloud to you? Has it been…
Throughout the various podcasts that we’ve been grateful to appear on, it has been such a joy to speak to other experienced leaders who share similar passions as we do. Having the opportunity to help guide visionary leaders convey their message to the world is extremely rewarding, especially when they…
By Emily Soccorsy + Justin Foster One of the greatest pains of modern thinking is our addiction to dualism. While we are used to seeing this us-versus-them, black-or-white approach in politics or religion, it’s also incredibly prevalent in businesses. This is where we encounter it the most. Too many Old World leaders still believe that…
“That’s the story!” I exclaimed to a client on a recent storytelling and content coaching call. If I’ve learned anything from our clients recently, it’s this: when it comes to storytelling, the story is actually buried in the story. Sometimes, the story is buried in the story inside of the story. In other words, there’s…
As Our twelfth episode features Marcia Reynolds, Psy D., Marcia is the author of three books, The Discomfort Zone, Outsmart Your Brainand Wander Woman, with a fourth book on coaching in the works about how to get into a inquiry process. Marcia is real, frank and incredibly bright in her discussion with us and we…
By Emily Soccorsy and Justin Foster The marketing world is over-saturated with formulas. This is because formulas are intended to remove uncertainty. And because uncertainty is the boondoggle of human existence. There’s no way to remove uncertainty, folks. Life is uncertainty. And as part of that: all formulas are flawed. Most formulas only work for…