They don’t suck because they are a bad idea or because they don’t carry within them sound notions around why you are doing what you do. They suck because they are often crafted as a matter of rote, because a book or a consultant told you to create one, so you jammed together a bunch…
Brand is a verb, not a noun.
It is made real when everyone is able to speak confidently about the brand. It’s manifested in who you attract and who you repel. It’s born out in the perennial ROI of consistent differentiation.It Starts With a Root Session
HOW TO BRAND YOURSELF … WHEN YOU DON’T REALLY WANT TO
Our 2-part course designed specifically for solo entrepreneurs and individual leaders who want to create an authentic, sustainable and memorable brand but are uncertain about where to begin and what to do.Learn More About Our Branding Course
What Our Clients Say
Co-Founder + Strategist
Co-Founder + Strategist
Chief of Story
Chief of Staff
Are You a Defier?
If you’ve decided not to do things the way everyone else does. If you’ve chosen to make your business your way of changing the world. If you see the divide between the Old World and the New World and want to be a bridge, then we need to talk.Contact Us
By Jennifer Lawhead When we set goals, we don’t create them in a boardroom. Or in a formal meeting. Or a Zoom call. Or in a fancy document with KPIs and milestones. No, this year, we created our intentions – we say “meh” to the word goals – on the top of a hiking trail…
By Emily Soccorsy + Justin Foster You always have to know more about where your brand is going than the marketplace. This is the role of vision for your brand. Vision prevents reactiveness. And reactiveness is the enemy of great branding. Reactiveness as a brand dilutes your ability to be memorable, to have a sustained…
As the director of marketing, you are one person. You are one person who acts as the chief mouthpiece, the brilliant broadcaster and the tenacious town crier for your big organization. With limited resources, it’s up to you to manage publicity, message, brand voice, campaigns, digital, visuals, and video, all while vetting new marketing advice…
By Emily Soccorsy and Justin Foster One of the downsides of being an engaged leader in a company is that you really want the company to succeed. You want the profitable business venture that leads to you and your team getting paid, furthering your cause, enjoying accomplishments to succeed. Badly, day-in and day-out. And as…
In our work as brand excavators and strategists, we are not working to shoehorn your brand or business into a pre-set market position that we’ve deemed advantageous. That’s Old World branding. What we are ultimately working to do is to inspire you to overcome your fear. Fear is the main dynamic that keeps you…
If you were being interviewed by The New York Times about the success of your brand, what would you say? (I’ll give you a moment). Would you explain how you made some smart investments? Would you describe your strong work ethic? Would you acknowledge all of the things you did correctly? Yes, I’m sure you would….
When is the last time you raced against your buddies to make and fly a paper airline? Or when have you last handwritten something sacred and private, folded it up carefully and discreetly passed to a friend? How about taking the time to sit back and let someone read aloud to you? Has it been…
Throughout the various podcasts that we’ve been grateful to appear on, it has been such a joy to speak to other experienced leaders who share similar passions as we do. Having the opportunity to help guide visionary leaders convey their message to the world is extremely rewarding, especially when they are…