Warning Label

A client said that we should come with a warning label. So here it is.

We are not for everyone. And that’s OK.

Who We Love to Work With

We love to work with leaders who have heart for others, have deep convictions and who want their brand to be a monument to what they believe in. We relish partnering with leaders who are doing something different but don’t how to communicate it. They know that culture is critical but they don’t know how to connect culture and marketing to create a relevant brand.

They’ve built their businesses by surrounding themselves with talent but have struggled to find marketers who can translate their vision, understand business and have their high performance standards.

We integrate best with a CEO who has high emotional intelligence, is people and mission-centric, has a strong vision for the company’s future, has high standards and is not risk averse to trying new ideas.

We work with marketing execs who hate marketing.

Who We Don’t Work With

To brand from the heart, you need a heart. And you need to commit. Branding is not something you do half-assed.

To brand effectively, you must have a spirit of abundance. Leaders who are fear-based and suspicious and who won’t let go and let the river flow won’t be happy working with us.

Leadership is about sharing of self, which requires an emotional investment. Leaders who don’t embrace their emotional and spiritual connection to their brand likely are not a fit for us.

Leaders who fit us:

  • They are quietly rebellious
  • Tend to be marketers who hate marketing
  • Patiently persistent about making change
  • Carefully curious about new ideas and the future
  • Comfortable with receiving expert advice and guidance
  • Trusting of their talent
  • They love themselves, others and dogs

Leaders who don’t fit us:

  • Afflicted with Shopkeeper Syndrome
  • Have a “short term fix” mentality
  • Use fear and power to manipulate
  • Obsessed with tactics at the expense of strategy
  • High involvement + low communication
  • High urgency + low strategy

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