Before starting her consultancy, Jina Etienne worked as a CPA in public accounting for over 25 years.
She came to Root + River knowing that she could reach more of the right clients if she could distill her passion and belief into powerful, clear, language that helped her stand out.
During our Root Session, Jina discovered her root belief: Hiding is the most dangerous thing we can do. Being seen is how we unlock our superpowers. The Root + River team helped her unearth that her client needed to have a desire to be seen and they needed to be willing to practice fearless inclusion – the freedom to be yourself and the ability to create space for others to do the same.
After her Root Session and following the delivery of her brand strategy, we co-created content with Jina that reflected more clearly her passion and exclusive ability to help bring belonging to the world of accounting professionals.
During our work together, Jina discovered some of her offerings were no longer serving her or her clients’ needs and that she wanted to focus on training fearless inclusion and speaking about hiding, being seen and belonging.