Beginning from scratch, and without any brand message or specific language to match this distinct property, Brian, the owner, and Loren, marketing leader and partner, behind The Little Daisy, crossed paths with Root + River.
Their goal was bold: to take a hundred-plus year old legacy property in Jerome, AZ, into the future as a unique, character-rich destination. Built in 1916, this historic property has changed hands multiple times, fell into disrepair, and was then lovingly restored in the mid 90s and early 2000s. Brian Grooms purchased the renovated hotel in 2020, and its two sister properties in 2021, with a vision to continue the tradition of the hotel, and the town of Jerome, by hosting adventurous spirits, dreamers, artists and seekers at their property.
Brian and Loren knew they needed to craft a brand for this unique space that spoke to its history and to their vision of hosting uncommon and distinct gatherings that celebrate exceptional moments. They also needed a brand team that would blend with their design team, and outsourced events and marketing team (and we love to collaborate!).
The Little Daisy is now booked with personal and corporate gatherings from the elegant, to the offbeat, and the spirit of the property lives on.