1. Introduction

Welcome to Root + River (“Company,” “we,” “us,” or “our”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website https://rootandriver.com/

Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site.

2. Information We Collect

We collect information you voluntarily provide to us and information collected automatically when you use the Site.

Information You Provide:

• Name and Email Address: collected when you fill out a contact form, subscribe to our newsletter, or otherwise reach out to us.

Information Collected Automatically:

• Cookies and Usage Data: when you visit the Site, we may automatically collect certain information such as your browser type, operating system, referring URLs, device information, and pages visited. This is done through cookies and similar tracking technologies.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide customer support

• Send you company news, updates, or marketing communications (where you have opted in)
  • Analyze Site usage and improve our website’s performance and content
  • Maintain the security and operation of our Site
  • Comply with applicable legal obligations

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on the Site. Cookies are small data files stored on your device.

Types of cookies we use:

• Essential Cookies: necessary for the Site to function properly.
  • Analytics Cookies: help us understand how visitors interact with the Site (e.g., Google Analytics).
  • Preference Cookies: remember your settings and preferences.

You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the Site. For more information, visit www.allaboutcookies.org.

5. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

• Service Providers: trusted third-party vendors who assist us in operating the Site (e.g., analytics providers, email marketing platforms), subject to confidentiality obligations.
  • Legal Requirements: if required by law or in response to valid legal process, we may disclose your information to government or law enforcement authorities.
  • Business Transfers: in connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. When data is no longer needed, we securely delete or anonymize it.

7. Your Rights and Choices

Depending on your state of residence, you may have certain rights regarding your personal information, including:

• Access: request a copy of the personal data we hold about you.
  • Correction: request that we correct inaccurate or incomplete information.
  • Deletion: request that we delete your personal information, subject to certain exceptions.
  • Opt-Out of Marketing: you may unsubscribe from our marketing emails at any time by clicking “unsubscribe” in any email or contacting us directly.

To exercise any of these rights, please contact us using the information in Section 10.

8. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your personal information, and the right to opt out of the sale of your personal information. We do not sell personal information. To submit a request, contact us at the information below.

9. Security

We implement commercially reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, please contact us at:

Root + River
4250 N. Drinkwater Blvd. Suite 300
Scottsdale, AZ 85251 humans@rootandriver.com

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

This privacy policy was last updated on March 26, 2026

Effective date: March 26, 2026