Caretaker had been serving Arizona and Colorado for over 35 years when they came to us seeking support to reignite the brand mission, message. Its leaders were grounded and people-oriented and looking strengthen its market position in a very competitive, and collapsing (thanks to competitor buyouts) market. They felt their brand did not highlight a key differentiator – innovative technology – and that it lacked impact and clarity. They wanted a new message in alignment with refreshed mission, vision and core values. They also wanted guidance on digital platforms, collateral and advice on how to roll brand updates forward into culture, sales and into brand experience.
After working together, Caretaker’s brand is bold, clear and differentiated and is enjoying the buy-in of its internal teams. The leadership and sales teams are enthused with the new direction. The brand has a new, evocative message, mission, ideal audience and positioning that differentiates it in its industry.