Upbring had all of the makings of an excellent brand — a worthy mission, a track record of amazing work in the community and a talented team full of rich stories to tell. What they didn’t have was a consistent way to share their message across multiple audiences — donors, stakeholders, community members and employees.
They also wanted to honor their storied past and Christian values but also communicate their desire to be warriors of love. Root + River worked with Upbring on a yearlong project that brought together their leadership team to sharpen their message, recommit to their mission and unify their team.
Root + River also executed a multi-phased research and listening initiative that surveyed their team, community members and influencers about Upbring’s critical role in the community. We conducted messaging training from top to bottom, including a three-part media training series for the CEO and storytelling training for the marketing and communications team.
Upbring now is armed with messaging that touches every aspect of their internal and external communication, setting up the century-old organization for another impactful 100 years.