Skip to content
ROOT + RIVER
Menu
  • Home
    • Home
    • Container
      • Offerings
      • Warning Label
      • Intrinsic Branding
      • Team
    • Container
      • Musings
      • Client Stories
      • Contact Us
Home » Upbring

Upbring

Posted on October 11, 2023October 24, 2023 by Support Hammersmith

Upbring had all of the makings of an excellent brand — a worthy mission, a track record of amazing work in the community and a talented team full of rich stories to tell. What they didn’t have was a consistent way to share their message across multiple audiences — donors, stakeholders, community members and employees. 

They also wanted to honor their storied past and Christian values but also communicate their desire to be warriors of love. Root + River worked with Upbring on a yearlong project that brought together their leadership team to sharpen their message, recommit to their mission and unify their team. 

Root + River also executed a multi-phased research and listening initiative that surveyed their team, community members and influencers about Upbring’s critical role in the community. We conducted messaging training from top to bottom, including a three-part media training series for the CEO and storytelling training for the marketing and communications team. 

Upbring now is armed with messaging that touches every aspect of their internal and external communication, setting up the century-old organization for another impactful 100 years.

Root + river

We believe all great brands are spiritual experiences. Well-articulated brands convey the spirit of the people who create and embody them. Intrinsic branding is an experience that will change you. It will shift the way you think and give you a practical framework for how to carry the brand forward.

contact us

CONNECT

A LITTLE INSPIRATION FOR THE JOURNEY

  • This field is for validation purposes and should be left unchanged.

Copyright © 2025 · Root + River

Rooting Up Book

GET A FREE CHAPTER 
OF ROOTING UP SENT TO YOUR INBOX!