Neil Edwards does what he does for the sake of humanity. He wants to see leaders move from leading some to leading everyone.
Neil came to us with a desire to reach more people and sink deeper into his own why. As a highly credentialed and experienced executive coach, trainer and mentor, Neil was seeking a branding partner who could help him distill his empathy, drive for change and vast experience into the soul language of his brand.
He wanted to express his work with language that attracts those who believe what he does: building trust and creating the future requires profound intimacy, and he wanted to repel those who don’t hold those same beliefs.
Root + River guided Neil through a Root Session, helping him fill his reservoirs with epiphanies and clarity. From there our team updated the content for his website reflecting the root system and language of his brand, his mission, beliefs and standards, his ideal audience and how he can amplify his brand to retain and attract clients and partners.
We were delighted (and maybe not surprised) that on the day he announced his new website and offerings on LinkedIn, he received multiple inquiries from new potential clients, and began working with two of them.