Written by Jocelyn Lovelle Three weeks ago, Google announced the biggest upgrade to its search in 25 years. Gemini, Google’s AI model, is now at the forefront of delivering Google …

Somewhere along the way, we started making marketing decisions based on what scares us: the fear of being invisible. The fear of falling behind. The fear of doing it wrong.  …

By Emily Soccorsy A couple of weeks after the official start of spring, I got the first cold I’ve had in at least a year.  I cannot remember the last …

By Chris Klonoski When I checked our editorial calendar to find the topic we had planned for the Root + River March newsletter, I found a notation that stopped me: …

By Emily Soccorsy As a leader, I’m recommending you take a trip. Regularly. The destination will be the same each time.  Going there will take some doing.  Going there will …

Meaningful change grows from roots, not resolutions By Chris Klonoski Anyone else over the new-start, fresh-start, slow-start content? I know I am. Mostly because it doesn’t feel like much has …

By Emily Soccorsy As a business owner and the chief spiritual officer of your brand, I dare you to reflect on this question: How is your brand contributing to your …

Inward As intrinsic brand strategists, we often hear people talking about “working on their brand” and they ask questions like: When does my brand need attention? What should I be …

What does it even say?

By Kel Barlow Root: Go Inward Something about the beach is deeply cathartic. The sand collecting between your toes, the salt-laced air, the cries of seagulls overhead, the waves rolling …

By Emily Soccorsy Discipline terrifies many. Encoded to equate to punishment or forced obedience, the word itself often causes tension, elicits immediate resistance, and generates fear. I understand and can …

By Jocelyn Lovelle Root: Go Inward The tire company said they had no record of our purchase, and then you found the receipt. The client, who had been on the …