root + river co-founder Justin Foster was recently interviewed by Dale Dixon for The Complete Leader podcast. Justin was interviewed on the root + river philosophy that “Leading is Branding.” …

By Emily Soccorsy + Justin Foster The most stubborn remnant of 20th century thinking is that you can move people by moving their brains. And that messaging is merely an …

By Emily Soccorsy + Justin Foster While working with a client recently, she delighted us with the following statement: “I love working with you because I hate traditional marketing,” she …

Becoming a Brand: The Final 30% 3 Most Often Overlooked Aspects of Brand Building You are almost there. You spent the time to dig into what makes you different. You …

By Emily Soccorsy + Justin Foster If you are a senior leader, you have fought through multiple recessions, market fluctuations and dealt with flavor-of-the-month marketing initiatives. So you may view …

Originally posted on AllBusiness.com.  By Emily Soccorsy and Justin Foster There comes a point in the leadership of every privately-held company when the owner is forced to relinquish a healthy amount …

The 5 Fears Keeping you from Becoming a 21st Century Brand By Emily Soccorsy + Justin Foster In a recent workshop in Phoenix, we were asked the primary reason leaders don’t …

Justin was recently interviewed by Bryce Hoffman for a Forbes article on why leaders need to be on social media. Read and share here. Emily Soccorsy + Justin Foster are …

Do you find yourself grappling with how to take the 20th century equity in your business and brand and remain relevant in the modern marketplace? You’re not alone. Most established …

Has your boss started asking you questions that make you feel uncomfortable? Like “What is a tweet?” and “Where does a brand come from?” If so, it’s probably time to …

I recently opined in a tweet that branding is an extension of a leader’s EQ. That low EQ leads to bad branding decisions, lack of awareness & message obsession. This …

Since I was a child I have tried to live my life beliefs and beauty first. Here’s what I don’t mean by beliefs: condemning those different than you or imposing …